Asian Spectator

.
Business Advice

.

Octa’s compelling Ramadan 2023—Memories which become templates for the future

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 March 2024 - It is time to recall all the Ramadan initiatives the international broker Octa has launched and curated throughout the last year. C...

Adam Scott Partners with Swing Index, the First Artificial Int...

GOLD COAST, Australia, April 3, 2019 /PRNewswire-AsiaNet/ -- The Swing Index Now AvailableMasters Tournament Champion Adam Scott, winner of 28 professional tournaments and former world numbe...

Hilton Launches Flagship Brand in Central Vietnam with Debut o...

DA NANG, Vietnam and MCLEAN, Va., Dec. 20, 2018 /PRNewswire-AsiaNet/ -- --Stylish new 223-room hotel offers unparalleled views of the Han River to leisure and business travelersHilton Hotels...

Megvii accelerates international roll-out of Koala smart acces...

BEIJING, Nov. 16, 2020 /PRNewswire-AsiaNet/ -- Megvii Technology Limited announced the deployment of its facial recognition-based smart access solution, Koala, in Thailand, Brazil, and the U...

Advantage Lithium Appoints Chief Financial Officer and Project...

BRISBANE, Australia, Oct. 3, 2018 /PRNewswire-AsiaNet/ -- Orocobre Limited (ASX: ORE, TSX: ORL) ("Orocobre" or "the Company") is pleased to announce that Advantage Lithium Corp. ("Advantage ...

HEVC Advance Releases Draft VVC Licensing Program Overview - i...

BOSTON, Aug. 20, 2020 /PRNewswire-AsiaNet/ -- -- Also Announces Name Change to Access Advance LLC as its Patent PoolFocus ExpandsHEVC Advance LLC ("Advance"), a leading independent licensing...

UN.GLOBAL’s title sponsorship of “Kaohsiung International Forum” and opening of Taiwan new market

KAOHSIUNG, TAIWAN - Media OutReach - 3 June 2019 - "Kaohsiung International Forum 2019"concluded in Kaohsiung City, Taiwan Province perfectly on May 29th. This summi...

Weiwuying won the World's Greatest Places 2019 by Time Magazine

KAOHSIUNG, TAIWAN - Media OutReach - 9 December 2019 - Kaohsiung's soft power is on the international stage! National Kaohsiung Center for the Arts (Weiwuying) in Kaoh...

Love the Earth and the Next Generation through the Dorsett Ecovalue+ Program at Dorsett Wanchai

Join the program and treat ‘yourself’ like home enjoying a one-time minibar valued at HK$600 freely as a ‘green reward’ HONG KONG, CHINA - Media OutReach&nb...

HP and Johnson Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print

HP and Johnson Johnson challenge creative talents at Spikes Asia to transform consumer experience with digital print
SINGAPORE, Oct 4, 2018 - (ACN Newswire) - Taro Taniwaki and Takayuki Ichida from HAKUHODO, Japan, beat nine other finalist teams in a 24-hour live brief challenge at Spikes Asia 2018. The 10 finalist teams were from Singapore, Japan, the Philippines and Malaysia. They were selected out of 123 submissions for the first-round competition, which was open to advertising and communications executives aged 30 and under from across Asia Pacific.

HP and Johnson & Johnson challenged the Young Spikes Design Competition teams to create a limited-edition baby-care gift set for Southeast Asia-based influencers, key opinion leaders and the Johnson's Baby online store. The brief was in support of Johnson's brand transformation to adapt to changing demographics and attitudes. The new product line containing fewer and simpler ingredients is designed to cater to the needs of their new target audience: millennial mums.

"Creativity is the foundation of innovation," said Foo Siew Ting, Chief Marketing Officer, Asia Pacific and Japan, HP Inc. "To inspire innovation, we brought together an ecosystem to support creative talent to shine on the biggest stage at the Young Spikes Competition. Through it, we have given the teams new possibilities for communicating their ideas through different platforms and channels. They have all shown how creativity can achieve business objectives to increase Johnson's brand engagement with their new audience."

The winning team combined both a design that reflects Johnson's new gentle messaging and a feasible yet impactful online-to-offline brand experience that taps on a strong parenting insight and habits of millennial mums. They were selected by a four-member jury including three from Johnson & Johnson Asia Pacific: Ganesh Bangalore, Senior Director, Marketing, Baby Care Franchise, Lilian Shieh, Head of Desin, and Richa Goswami, Head of Digital and Innovation; and Puneet Chadha, Director, Marketing, Graphics Solutions Business, Asia Pacific and Japan, HP Inc.

"I was blown away by the ideas, quality of thinking and attention to detail, all done in 24 hours," said Ganesh Bangalore, Senior Director, Marketing, Baby Care Franchise, Johnson & Johnson Asia Pacific. "We are thrilled and thankful that HP approached us to work together at Spikes Asia. It has not only given us some absolutely fresh and fabulous ideas to announce the new Johnson's to mums in Asia Pacific but also opened up tremendous opportunities to transform her experience with the brand through personalization, digitalized interaction and online-to-offline engagement."

"Spikes Asia is proud to partner HP and Johnson & Johnson to challenge the brightest minds in the region and showcase their talent at APAC's largest creative communication award and festival," said Joe Pullos, Spikes Asia Festival Director. "The winning teams proved their tenacity and have produced outstanding ideas over 2 rounds of competition in 3 months, this is a great achievement."

"This is the best time of our lives," said Taniwaki and Ichida. "We made sure our idea was not just designing a gift set, but a campaign that creates impact and drives engagement. During the competition, the HP Zbook empowered us with a new way to create and now we want one for ourselves. The print is also beyond our expectations, we're so impressed with the quick turnaround and vivid colors."

The teams worked on the HP Zbook Studio x360 and their works were printed at the HP Graphics Solutions Center of Excellence, followed by HP Graphics on Facebook, Twitter, YouTube and LinkedIn. To find out more about how brands have successfully used print in their campaigns and how you can do so, visit HP for Brands.

About HPHP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at www.hp.com[1].

About JOHNSON'SFor nearly 125 years, JOHNSON'S(R) mission has been to create the gentlest baby products in the world. That's why we've continuously advanced our science and listened to parents around the world to reformulate and improve our products inside and out. Our standard of gentle guides every choice we make, for parents, their babies and the world. Because gentle is something the world can never have enough of. For more, visit www.JohnsonsBaby.com[2] and www.JohnsonsBaby.in[3].

Liveina KumarHP Inc.[email protected][4]

Scott LaiEdelman for HP Inc.T: +65 9819 2323 [email protected][5]

Topic: Trade Show or ConferenceSectors: Trade Shows, Enterprise IT, Print/Package, Design/Art, Digital[6][7][8][9][10] http://www.acnnewswire.com From the Asia Corporate News Network

Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

References

  1. ^ www.hp.com (www.hp.com)
  2. ^ www.JohnsonsBaby.com (www.JohnsonsBaby.com)
  3. ^ www.JohnsonsBaby.in (www.JohnsonsBaby.in)
  4. ^ [email protected] (www.acnnewswire.com)
  5. ^ [email protected] (www.acnnewswire.com)
  6. ^ Trade Shows (www.acnnewswire.com)
  7. ^ Enterprise IT (www.acnnewswire.com)
  8. ^ Print/Package (www.acnnewswire.com)
  9. ^ Design/Art (www.acnnewswire.com)
  10. ^ Digital (www.acnnewswire.com)

Authors: ACN Newswire

Read more http://www.acnnewswire.com/press-release/english/46745/

Magazine

Disparitas pemidanaan: mengapa pelaku kekerasan seksual bisa mendapat hukuman berbeda-beda untuk kasus serupa?

Ilustrasi korban kekerasan seksual.Tinnakorn jorruang/ShutterstockPraktik hukum di Indonesia masih menunjukkan adanya disparitas pemidanaan, yakni ketika ada dua orang atau lebih melakukan tindak pida...

8 aspek penting untuk memastikan keberlanjutan industri nikel dari hulu ke hilir

Isu mengenai hilirisasi nikel Indonesia tengah panas beberapa tahun ke belakang. Ambisi Presiden Joko Widodo untuk menjadikan Indonesia sentra produksi baterai kendaraan listrik (EV) dunia membuat akt...

Gangguan dismorfik tubuh: apa yang perlu kita ketahui tentang kondisi kesehatan mental ini

Selebritas Megan Fox dalam sebuah wawancara dengan Sports Illustrated mengungkapkan bahwa dia memiliki dismorfik tubuh (body dysmorphia). Fox mengatakan: “Saya tidak pernah melihat diri saya sep...



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion