Since its launch in 2015, Viu has been one of the strongest promoters of Asian content, especially K-content, outside of Korea in the digital space. Currently in its eighth year of operation, Viu offers localised K-dramas on the same day as their telecast in Korea, on top of actively investing in Korean Viu Originals. Viu was also among the first OTT service providers to launch a freemium model in Asia, which helped accelerate its uptake and the legal consumption of Korean content in the digital space, effectively monetising K-content for both AVOD and SVOD.

Janice Lee, CEO, Viu & PCCW Media Group, said, "We are grateful for the recognition of Viu for its achievements as an OTT streamer in popularising K-content globally and Asian Viu Originals across Asia, the Middle East and South Africa. We thank our many partners in Korea for entrusting us with their creative work and for lending us their support over the years. Korean content has been one of the key pillars of our success across markets. It continues to be an important part of our mix of offerings alongside Viu Originals productions, which include local adaptations of popular K-dramas like She Was Pretty, upcoming W in Malaysia, Flower of Evil in the Philippines, and the recently announced remake of Reborn Rich in Thailand. We remain committed to bringing the best of Korean and other Asian content to a global audience."

Moon Munyeon Kim, Chief of Organising Committee, ACA & G.OTT commented, "We're truly honoured and grateful for receiving over 210 entries for our awards event this year and would like to share the valuable moments with all nominees and winners of each award category in Busan. Most significantly, it's our great pleasure to celebrate Viu as a winner of 'Special Contribution for K-Wave' category. We really appreciate Viu's contribution to distributing K-content worldwide with various international languages and believe that Viu is the one to show us how K-content moves in the global market."

Hashtag: #Viu #PCCW

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)