Signing of MoU between China Travel Intelligence Brand Marketing Institute, Chinese Culture Institute, Bonjour Technology Services and Teamwork Creative Events Limited
- Written by FIA World Rallycross Championship
Mr Dai Linxu, President of China Travel Intelligence Brand Marketing Institute ("BMI") of the China Tourism Group, Mr Leslie Wong, CEO of Teamwork Creative Events Limited .
The signing ceremony was held on September 17, 2023, officiated by Mr Dai Linxu, President of BMI; Mr Jiang Zeng He of CCI; Mr Clement Chen, Chairman of Bonjour Holdings Limited representing Bonjour and Mr Leslie Wong, CEO of Teamwork.The purpose of the collaboration is to seek partners in the local government and enterprises for Teamwork's events; and to provide seamless services from the organization to operation of the race; taking the industry advantage in brand marketing and communication of the companies of China Travel. In addition, it aims to promote the synergy between Chinese tourism and international races to develop in-depth and systematic marketing tools.
Mr Jiang Zeng He of Chinese Culture Institute, Mr Leslie Wong, CEO of Teamwork Creative Events Limited
The collaboration also includes manufacturing of new energy race cars; design and construction of the green race track; energy-saving technologies to promote low-carbon technologies and renewable energy output; offering new energy charging technology developed in China to the international races as well as marketing the racing equipment made in China, such as apparel and helmet, internationally via the major international races.Through the Season Finale of the FIA World Rallycross Championship in Hong Kong, the project in the signing, the unique resources and benefits of the venue in Hong Kong will be utilized for hosting cultural carnivals so as to promote tourism brands in Mainland China and extend the tourism industry chain. All parties will work hand in hand to operate races in Mainland China, planning to build race tracks in various cities and seeking investment and support from local government and commercial partners, with the hope of promoting cultural tourism brands of Mainland China in Hong Kong and overseas.
Mr Clement Chen, Chairman of Bonjour Holdings Limited, Mr Leslie Wong, CEO of Teamwork Creative Events Limited
The 2023 World Rallycross Championship includes eight stops. Kicked off in June this summer, the season finale will be held on November 11 – 12, when the champion will be crowned at the Central Harbourfront Event Space. The circuit is around 1.2 kilometers long and the surface will be half mud and half tarmac. There are five cars on the starting line in each race and the cars are electric, fast, sliding, jumping and bumping, offering maximum entertainment for the audience.BMI will handle the box office in China, expecting to attract a lot of tourists from Mainland China to the event. The company will boost tourism as well as serve the ground to promote FIA World Rallycross 2024 China stop and handle the co-ordination work.
Hashtag: #FIAWorldRallycrossChampionship
The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach (www.media-outreach.com)
Authors: FIA World Rallycross Championship
Read more https://www.media-outreach.com/news/hong-kong/2023/09/19/246717/
