HONG KONG, CHINA - Media OutReach^[1] - 14 July 2020 - Lane Crawford^[2], Greater China's leading iconic luxury department store, is on the look out for emerging talent to be part of The Makers Movement -- the ninth chapter in their Creative Call Out series.

The Creative Call Out series was launched by Lane Crawford in 2015 with a commitment to seek out and support the talent of tomorrow across the creative industries.  Makers of fashion, lifestyle and beauty collections, as well as content and experiential creators are invited to put themselves into the mix for this exciting and collaborative Creative Call Out -- becoming a part of The Makers Movement.

The Call Out has been launched in Lane Crawford's  home cities of  Beijing, Shanghai, Chengdu, Hong Kong SAR and globally online on July 7, 2020. This year, instead of hosting a physical event, Lane Crawford is launching a designated digital platform www.globalcreativecallout.com^[3] where entrants submit a 3-minute video in the first round to pitch to the Lane Crawford internal judging panel.

Andrew Keith, President of Lane Crawford said: "The Makers Movement is an exciting opportunity for creatives within Greater China, and globally, to showcase their talents to our teams, our guest judges and our customers. Providing this platform, along with practical mentorship and commercial opportunities, perfectly aligns with the Lane Crawford ambition to lead the new world of luxury."

The panel will comprise buyers and marketeers from the Lane Crawford team, all passionate about the craft of retail, and all on the look out for raw talent and commercial opportunities. A total of 12 brands and creatives will be selected as finalists.

The judging panel will see international guest judges including renowned fashion designer Alexander Wang, Andrew Keith, President of Lane Crawford, Tasha Liu from Labelhood fashion incubation community, Ella Wong from Creative Artists Agency, Qu Fang from Red social shopping platform and others on the panel, to select the winners from the 12 finalists.

For the first time, Lane Crawford is inviting the public to vote for the winner alongside the judges, as these 12 finalists will be showcased at an exhibition, in store and online, for open voting throughout the month of August 2020.

This customer interaction will help identify the winners, and giving valuable consumer feedback to the participating finalists during the online polling stage.

One winner from each region will be selected to receive a cash prize of HK$(RMB) 100,000 for business development; tailored mentorship which will be based on individual brand or designer's needs with industry experts and internal teams; committed investment of three consecutive seasons in collections, as well as participations in three brand projects which the winner will receive highlighted support and visibility.

All 12 finalists will be given the opportunity to pitch to be an ongoing brand partner of Lane Crawford at standard commercial terms.

Registration ends on August 12, 2020.  The winners will be announced at the end of September, 2020 on lanecrawford.com and on www.globalcreativecallout.com^[4].

EDITOR'S NOTES

Makers Movement GCC 2020 Prize outline:

1. Business Development Investment (upon submitting business plan)

• Hong Kong SAR & International winner -- HK$100,000
• China winner -- RMB 100,000

2. Mentorship programme with internal teams and external experts, tailored to areas of needs, on business development, industry and customer insights

3. OTB commitment of 3 consecutive seasons (with exclusivity of products for Lane Crawford)

4. For Creative and Content Entrants: Participation in 3 brand projects with the following support;

• In store and online content
• Key visibility on all Lane Crawford's channels
• Marketing & Communications support

Key Facts on the Creative Call Out series: 

Launched over 80 brands since 2015 

Launched over 50 creative projects since 2015 

More than 1,300 submissions received since launch 

1^st edition: Hong Kong SAR, Shanghai -- 2015

2^nd edition: Hong Kong SAR, Shanghai -- 2016

3^rd edition: Beijing, Shanghai -- 2017

4^th edition: Hong Kong SAR -- 2017

5^th edition: Chengdu -- 2017

6^th edition: Los Angeles -- 2018

7^th edition: Sydney -- 2018

8^th edition: Shanghai -- 2019

9^th edition: Hong Kong SAR, Shanghai -- 2020

Download from here for high resolution images and information of past events or winners. ^[5]

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Lane Crawford (www.lanecrawford.com.hk)
3. ^{^} www.globalcreativecallout.com (www.globalcreativecallout.com)
4. ^{^} www.globalcreativecallout.com (www.globalcreativecallout.com)
5. ^{^} here (ijam-my.sharepoint.com)