New development in Melbourne attracting strong interest from Chinese young professionals
- Written by Tess Sanders Lazarus
The Viapac Group is shaking up the Melbourne luxury living sector with their development ‘Townhaus’ which will be built on Rosslyn Street, West Melbourne in 2019. The development will transform the area and the concept of affordable luxury. A warehouse/industrial inspired residential space, Townhaus will comprise 37 townhouses offering a selection of two and three bedroom residences. All will feature luxury materials, stunning finishes and European appliances underpinned by thoughtful design quietly emphasising spacial simplicity while honouring the origins of its location and former industrial use. Already generating significant support for its urban appeal, the development is attracting strong interest from Chinese young professionals eager to soak up Melbourne's rich and captivating cultural social scene.
“West Melbourne is one of Melbourne’s most iconic areas. A powerhouse of industry for Melbourne, the area has really changed over the last few years, becoming a vibrant residential hub that is close to the city, restaurants and cafes, transport and Docklands,” Daniel Stiller, Viapac Development manager for Townhaus said today.
“When the opportunity came up to purchase the site, we immediately knew we could create something special which celebrated the rich history of the area.
“But we also wanted to deliver homes for people which not only offered luxury living, we wanted to ensure they were financially accessible – so we developed the idea of ‘aflux’ living. Essentially, we are creating luxury residences which will be affordable and within reach for a lot of people.
“We have achieved this by designing the residences in a way that capture the feel and style of the original site in a minimalistic way. It is the use of simple, linear lines, rustic form and practical materials that place greater focus on the creative use of the space that really sets these residences apart from others.
“The result is that purchasers know they are getting a premium located luxury product with the high end fit out at a relatively low cost – and we are very proud of this.
“Townhaus will be within reach for many wanting to live in the city and enjoy the comforts of luxury living.”
Townhaus commences development in late 2018 and will be complete in 2020. Townhaus residences are now available for sale off the plan. A stunning display is open for viewing at 222 Rosslyn Street, West Melbourne.
“We anticipate that Townhaus will generate significant interest. The development offers an exceptional standard of premium city living at affordable prices not seen in Melbourne before. Our ‘aflux’ approach is going to disrupt luxury living in Melbourne and we are really excited about this, “ Daniel Stiller added.
“West Melbourne is an historic and fast changing area that should be enjoyed by those who want to embrace the benefits of inner city living, and with the arrival of Townhaus, we are making this possible.”
The name Townhaus is inspired by one of the icons of modern art, Bauhaus. Further information about Townhaus can be obtained from its onsite display by appointment. To arrange an appointment, simply go to www.townhaus.com.au.
Townhaus Display Centre
