SEOUL, SOUTH KOREA - Media OutReach^[1] - 30 July 2021 - K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter^[2] community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.

K-pop conversations around the world: Countries Tweeting the most about K-pop

Passionate and vibrant #KpopTwitter^[3] conversations continue to reverberate around the world as K-pop fans connect with each other. Indonesia, the Philippines, Thailand, South Korea, and the United States are the top countries with the highest number of K-pop related Tweets.

K-pop popularity continues to grow: Countries with the most K-pop fans on Twitter

From Asia Pacific to South America, the global K-pop fanbase continues to grow on Twitter. Peru and Colombia join the top 20 countries list with the most number of people Tweeting about K-pop.

Introducing the most discussed K-pop artists

For the first time, we are announcing the top 20 most talked about K-pop artists so that fans can celebrate their favorite artists on Twitter. BTS (@BTS_twt^[4]), NCT (@NCTsmtown^[5]), BLACKPINK (@BLACKPINK^[6]), and EXO (@weareoneEXO^[7]) are among the most discussed groups.

Newcomer TREASURE (@treasuremembers^[8]), who debuted just in August last year, emerged fifth on the inaugural list in a spectacular entrance. Since August 2020, TREASURE have already conducted four #TwitterBlueroom^[9] Live Q&A sessions across six months while actively engaging with their fans on Twitter. Similarly, new boy band ENHYPEN (@ENHYPEN^[10]) that only debuted in late November last year is ranked seventh.

Here are the most Retweeted Tweets from each of the Top 5 most discussed K-pop artists (*Period: 2020.07.01 ~ 2021.06.30)

●      BTS: https://twitter.com/BTS_twt/status/1303343927676731392^[11]

●      NCT: https://twitter.com/NCTsmtown/status/1308330220563308546^[12]

●      BLACKPINK: https://twitter.com/BLACKPINK/status/1366402849685590022^[13]

●      EXO: https://twitter.com/weareoneEXO/status/1391770182922629123^[14]

●      TREASURE: https://twitter.com/treasuremembers/status/1406584320760770562^[15]

Twitter Blueroom LIVE program connects artists with fans in the new normal

#TwitterBlueroom^[16] continues to connect fans globally to their favorite K-pop artists by bringing exclusive interviews and Q&A sessions for them to get closer to their idols. From 2PM (@follow_2PM^[17]), a second-generation K-pop group with a comeback after five years, to third-generation Kpop groups like DAY6 (@day6official^[18]) and iKON (@YG_iKONIC^[19]), artists and K-culture leaders engaged with their fans in real time on #TwitterBlueroom^[20]. ITZY (@ITZYofficial^[21]), one of the hottest K-pop girl groups, hosted a LIVE Q&A with over one million viewers while JUSTB (@JUSTB_Official^[22]), who just debuted last month, did so via a showcase live-streamed on #TwitterBlueroom^[23], bringing fans from all over the world together virtually.

Watch these Blueroom sessions again:

●      2PM (@follow_2PM) 7/3: https://twitter.com/follow_2PM/status/1411263519912173572^[24][25]

●      DAY6 (@day6official) 7/2: https://twitter.com/day6official/status/1410885968211726339^[26][27]

●      iKON(@YG_iKONIC) 3/5: https://twitter.com/YG_iKONIC/status/1367671185656279044?s=20^[28][29]

●      ITZY (@ITZYofficial) 5/2: https://twitter.com/ITZYofficial/status/1388795702390628357^[30][31]

●      JUST B (@JUSTB_Official) 6/30: https://twitter.com/JUSTB_Official/status/1410191562143789064^[32][33]

YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, "Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favourite artists regularly on #KpopTwitter^[34]. Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand. We will continue to work with artists and their labels to bring more content for the K-pop community."

In 2021, K-pop is bigger than ever – there is always something happening on #KpopTwitter^[35], from #TwitterSpaces^[36] to #TwitterBlueroom^[37], and more. If you missed an event, catch up on what has happened on the Twitter blog. Here are some of the top moments from 2021 so far:

●      #SMTOWN_LIVE delivered a message of Hope... Generated 12 M Tweets!^[38]

●      SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter^[39]

●      Twitter brings #FanTweets to #Kpop starting with #BLACKPINK #ROSÉ^[40]

●      #BTS_Butter spread Twitter with 300M Tweets globally in 1 month^[41]

●      88rising #AsiaRisingTogether livestream on Twitter to #StopAsianHate^[42]

●      Kpop Generation Analysis: BTS set an example for the 4th gen on Twitter^[43]

●      World Music Day Celebration #KpopTwitter Campaign^[44]

●      3 of the top 5 most listened-to Twitter Spaces are K-pop artists (GOT7 Bambam, NCT, TWICE)^[45]

Join the #KpopTwitter^[46] conversation with other fans and your favorite K-pop idols today!

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} #KpopTwitter (twitter.com)
3. ^{^} #KpopTwitter (twitter.com)
4. ^{^} @BTS_twt (twitter.com)
5. ^{^} @NCTsmtown (twitter.com)
6. ^{^} @BLACKPINK (twitter.com)
7. ^{^} @weareoneEXO (twitter.com)
8. ^{^} @treasuremembers (twitter.com)
9. ^{^} #TwitterBlueroom (twitter.com)
10. ^{^} @ENHYPEN (twitter.com)
11. ^{^} https://twitter.com/BTS_twt/status/1303343927676731392 (twitter.com)
12. ^{^} https://twitter.com/NCTsmtown/status/1308330220563308546 (twitter.com)
13. ^{^} https://twitter.com/BLACKPINK/status/1366402849685590022 (twitter.com)
14. ^{^} https://twitter.com/weareoneEXO/status/1391770182922629123 (twitter.com)
15. ^{^} https://twitter.com/treasuremembers/status/1406584320760770562 (twitter.com)
16. ^{^} #TwitterBlueroom (twitter.com)
17. ^{^} @follow_2PM (twitter.com)
18. ^{^} @day6official (twitter.com)
19. ^{^} @YG_iKONIC (twitter.com)
20. ^{^} #TwitterBlueroom (twitter.com)
21. ^{^} @ITZYofficial (twitter.com)
22. ^{^} @JUSTB_Official (twitter.com)
23. ^{^} #TwitterBlueroom (twitter.com)
24. ^{^} @follow_2PM (twitter.com)
25. ^{^} https://twitter.com/follow_2PM/status/1411263519912173572 (twitter.com)
26. ^{^} @day6official (twitter.com)
27. ^{^} https://twitter.com/day6official/status/1410885968211726339 (twitter.com)
28. ^{^} @YG_iKONIC (twitter.com)
29. ^{^} https://twitter.com/YG_iKONIC/status/1367671185656279044?s=20 (twitter.com)
30. ^{^} @ITZYofficial (twitter.com)
31. ^{^} https://twitter.com/ITZYofficial/status/1388795702390628357 (twitter.com)
32. ^{^} @JUSTB_Official (twitter.com)
33. ^{^} https://twitter.com/JUSTB_Official/status/1410191562143789064 (twitter.com)
34. ^{^} #KpopTwitter (twitter.com)
35. ^{^} #KpopTwitter (twitter.com)
36. ^{^} #TwitterSpaces (twitter.com)
37. ^{^} #TwitterBlueroom (twitter.com)
38. ^{^} #SMTOWN_LIVE delivered a message of Hope... Generated 12 M Tweets! (blog.twitter.com)
39. ^{^} SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter (blog.twitter.com)
40. ^{^} Twitter brings #FanTweets to #Kpop starting with #BLACKPINK #ROSÉ (blog.twitter.com)
41. ^{^} #BTS_Butter spread Twitter with 300M Tweets globally in 1 month (blog.twitter.com)
42. ^{^} 88rising #AsiaRisingTogether livestream on Twitter to #StopAsianHate (blog.twitter.com)
43. ^{^} Kpop Generation Analysis: BTS set an example for the 4th gen on Twitter (blog.twitter.com)
44. ^{^} World Music Day Celebration #KpopTwitter Campaign (blog.twitter.com)
45. ^{^} 3 of the top 5 most listened-to Twitter Spaces are K-pop artists (GOT7 Bambam, NCT, TWICE) (blog.twitter.com)
46. ^{^} #KpopTwitter (twitter.com)