In recent years, the Sennheiser Group has laid all the foundations for a successful future as a professional audio company: "We have transformed the company and - despite the pandemic - can look back on a very successful financial year: we were not only able to meet our sales targets for 2021 in all business areas, but even exceeded our own expectations despite the fact that the event industry in particular remained characterized by uncertainty for the second year in a row due to the Covid-19 pandemic," comments Daniel Sennheiser.

Describing the Sennheiser Group's clear goals for the future Andreas Sennheiser explains: "As a family-owned company, we want to grow sustainably through our own efforts. To achieve this, we are investing significantly in our three business units."

In the Pro Audio unit, the audio specialist plans to continue to exceed the high expectations of its customers in the live and broadcast business with reliable audio solutions and first-class sound quality. The range will be expanded with complementary software solutions for optimal workflows. Sennheiser sees growth opportunities particularly in the fast-growing markets for semi-professional applications, such as audio-for-video.

In the Business Communications unit, Sennheiser will greatly expand its portfolio of audio solutions for universities and corporate meeting rooms in the coming years. The goal is to be present with Sennheiser products in the majority of the world's lecture halls and meeting rooms and to offer customers solutions that are not only audibly better and easier to use, but in particular address the challenges of hybrid working and learning.

With its legendary products, Neumann.Berlin is already one of the world's best-known brands for studio-quality audio solutions. This business area is to be expanded in the future with a strong focus on digital workflows and extended software and service solutions, as well as with new product offerings, for example for close miking of instruments. Growth opportunities also arise from new customer requirements in the areas of mobile working, streaming, and immersive audio.

With Sonova - one of the leading providers of hearing solutions - Sennheiser has found a strong partner who has fully taken over the Consumer business and will further expand it. Following the sale, Sennheiser and Sonova's Consumer Hearing business will operate together under the Sennheiser brand umbrella. A long-term license agreement has been agreed with Sonova for the use of the Sennheiser brand.

References

1. ^{^} Media OutReach (www.media-outreach.com)