Jeremy Marmur, Urban Active Founder & Chief Executive Officer said, "Go2Fit fulfills a gap in the market with its on trend, next gen tech approach to fitness that's suitable for all levels of gym goers. I have no doubt that it will change the way the market perceives budget gyms, given its high quality, best in class range of cardio, strength, and weight equipment, high quality virtual workouts, smart fitness mirrors, and fitness assessments."

Access to Go2Fit is gained through an app for increased security, while a self-managed membership system makes it easy for members to purchase add-on services such as a session on the HydroMassage Lounger¹, or a personal fitness assessment. Members can also participate in a Signature GoFit workout, SuperCircuit^TM2.

Go2Fit will be a part of Urban Active's 'world first' ecosystem of leading global wellness and fitness brands, the first of which will be housed within a 2000m² site in Sunnybank which will also include a café, member lounge, retail, and social hub. Another Evolution Wellness licensed brand, FIRE Fit^[3] – a premium boutique gym concept and the third licensed FIRE Fit location in Australia – will also feature. There is a total of 15 such Urban Active sites in the pipeline that will be owned outright across Australia and the Asia Pacific.

"We considered all of the license and franchise fitness brands available to Australia while putting together the concept for our Urban Active precincts, and were immediately attracted to Evolution Wellness's GoFit and FIRE Fit brands for its unique concepts and fresh takes on fitness. We are looking to Go2Fit as the 'next gen' weights and plates element, while FIRE Fit will offer HIIT, boxing, and indoor cycling classes," Jeremy continued.

Chris Lee, Licensing Director, Evolution Wellness, said, "We're extremely delighted at the recognition of GoFit's no frills concept as a game changer in the HVLP gym category, which effectively removes a barrier for those who cite cost as a reason for not exercising. With GoFit, we've successfully demonstrated that a budget gym brand can still be a modern, high quality space for people to engage in fitness. We're excited to partner with Jeremy and his team at Urban Active to open the first Aussie version of GoFit – Go2Fit – and the opportunity to work alongside them as they scale across Australia and beyond."

Evolution Wellness currently offers competitive global licensing programmes for two of its brands – GoFit, and FIRE Fit – for those looking to venture into the vibrant fitness industry, backed by the expertise and commercial support of Asia's leading health club operator. For more information about Evolution Wellness's global licensing programmes, please contact Chris Lee ([email protected]^[4]) or visit https://bit.ly/IWantaGoFit^[5].

Get Smart. Go. Get started with Go2Fit today. Founding memberships available now^[6].

Notes:

1. HydroMassage provides an invigorating recovery programme delivered by travelling water jets under a waterproof skin (so the user doesn't get wet) to help alleviate muscle and soft tissue injuries.
2. SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardio and strength training to give you that full-body burn. Members train in a designated zone for SuperCircuit™ where our equipment selection has been carefully constructed to ensure ease of use, adding to the efficiency the workout.

Hashtag: #Go2Fit

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Evolution Wellness Group (www.evolutionwellness.com)
3. ^{^} FIRE Fit (www.firefitgroup.com)
4. ^{^} [email protected] (www.media-outreach.com)
5. ^{^} https://bit.ly/IWantaGoFit (bit.ly)
6. ^{^} available now (bit.ly)