• To mark its 18th anniversary, OPPO will launch the OPPO Global Community and OPPO Inspiring Service Week to deepen its connection with its global userbase

• OPPO will release a documentary series telling the stories of OPPO employees and the inspiration behind their work

• OPPO will continue investing in sustainable development initiatives as it seeks to bring the benefits of technology to more people

Today, OPPO is the world's fourth-largest smartphone brand, serving customers in over 60 countries and regions in Europe, Asia-Pacific, Latin America, Middle East and Africa, and maintaining strategic partnerships with over 80 telecoms operators worldwide.

To celebrate its 18th anniversary, OPPO has launched a series of new online and offline services and activities to enhance its connection with users and improve their user experience:

• OPPO Inspiring Service Week

In addition to the OPPO Global Community and OPPO Inspiring Service Week, OPPO has also released a series of documentaries^[2] telling the story of employees together with OPPO's growth from their own perspectives.

In one documentary, Saritha Bandaru, Principle Engineer of Camera Innovation in OPPO India R&D, discusses how she identified local user needs from Indian culture and customers and led her team to develop an image algorithm that provides beautification without removing the Bindi worn by Hindu women. Li Hong, a Senior Sound Designer at OPPO, talks of being inspired by his daily life experiences to create the Sounds of Cities feature in O-Relax and help people relax through the beauty of sound. Cheng Sheng, Senior Product Manager for Advanced Technology at OPPO Research Institute, shares details of how she explored cutting-edge technologies while working on a robotic dog project with her team. Dan Amariei, Head of Retail for OPPO AED Romania, discusses leading his team through the difficulties of the covid pandemic and successfully bringing OPPO to Romania.

In addition to providing great products and services over the past eighteen years, OPPO has also played an active role in undertaking its corporate social responsibility. Guided by the mission of "Technology for mankind, Kindness for the world", OPPO is making long-term investment in four key areas, including environment protection, youth empowerment, digital inclusion, and health and wellbeing: ^[3]

• Environmental Protection: OPPO has been committed to integrate the concept of sustainability into the entire lifecycle of its products. Apart from reducing the plastics used in the packaging, OPPO also strives to improve the lifespan and durability of its products. Among these initiatives, OPPO's self-developed Battery Health Engine (BHE) helps smartphone batteries maintain more than 80% of their original capacity after as many as 1,600 charge-discharge cycles, which is twice the industry average.
• Youth Empowerment: OPPO Renovators Emerging Artists Program has been launched for the four consecutive years to encourage young creators to unleash their creativity and imagine the future of technology through art.
• Digital Inclusion: OPPO believes in the virtue of technology and is committed to improve the product design for accessibility and the elders, to cater to the diverse needs of different groups. OPPO was one of the first to identify those with Color Vision Deficiency, and introduce the Color Vision Enhancement feature, which offers up to 766 display profiles to help them enjoy a more precise color display.
• Health and Wellbeing: Launched by OPPO Health Lab, OPPO Health Research Kit includes a full suite of tools to help healthcare professionals collect and analyze data, making health research easier. OPPO also cares about the mental health of our users and introduces the O Relax application, which includes a series of relaxation sounds and games to help users relax in a fun way.

Looking to the future with "Inspiration Ahead", OPPO will continue to evolve its brand and business to deliver more value for both consumers and society. On the business side, OPPO will focus on the four key future directions of smart learning, smart productivity, smart entertainment, and smart healthcare, as it continues to develop user-centric innovations and create more intelligent living for its users worldwide. At the same time, OPPO will continue to invest in its sustainable development, empowering global users with greater confidence and optimism while working to build a better future for all.

Hashtag: #OPPO

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} a series of documentaries (youtube.com)
3. ^{^} corporate social responsibility (www.oppo.com)