Speaking on the ambitions of the new song and the message behind it, Tia Lee said: "I hope that "Goodbye Princess" can be a rallying call for women to embrace their inner strength and support each other in realising their own truth."

"Goodbye Princess" was produced by Grammy award winning producer Swizz Beatz, who is best known for his work with global music icons like Madonna, Britney Spears, and Justin Bieber. The new song grants Tia Lee another record, as she becomes the first C-pop star to work with the legendary producer.

In addition to working with Swizz Beatz, Tia also collaborated with Los Angeles-based studio Actual Objects for the song's music video. The multi-disciplinary studio and its creative team has long attracted international brands and artists with their stunning portfolio of work, including projects for The North Face, Nike and Travis Scott.

Set in a hyper pop fantasy world, the music video charts the metamorphosis of a heroine who transforms from an idealised princess like figure living a sheltered life, into a more authentic and braver persona - ready to take on the world. The success of "Goodbye Princess" sends a strong and message to fans around the world who also bear the brunt of society's judgment. Opening up her deepest emotions, Tia hopes to send her fans inspiration and empowerment via the music.

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} new single "GOODBYE PRINCESS" (youtu.be)