The themes and messages in "Goodbye Princess" have resonated with fans around the world. The animation series continues to garner more attention, already breaching 100 million views within the first month. One subtle detail that quickly caught the attention of fans and raised discussions was the high caliber of international talents that worked on the project. Amongst them, Grammy award winning producer Swizz Beatz and world-renowned creative studio Actual Objects stood.

Tia Lee's "Goodbye Princess" marks Swizz Beatz' first collaboration with a C-pop star, which further speaks to the significance of Tia's project. The song's music video was produced by Actual Objects, whose impressive portfolio includes projects for global brands and artists like Nike and Travis Scott.

The music video - set in a cyberpunk-infused fantasy world - tells the poetic story of a heroine's metamorphosis from a highly scrutinized and commoditised princess, into a brave, new persona that is ready to take on the world. Its theme of female empowerment is communicated by compelling fantasy imagery that seeks to talk to the difficulties faced by women around the world. Tia Lee's song and music video aim to encourage all women to build a more promising future for themselves and is gaining huge attention, as it continues to climb past 100 million views.

Hashtag: #TiaLee

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References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} new single "GOODBYE PRINCESS" (youtu.be)