Asian Spectator

The Times Real Estate

.

Liverpool FC partner with All Star Partners for official retail partnership in China

  • Written by 利物浦足球俱乐部
LIVERPOOL, UK - Media OutReach[1] - 2 May 2023 - Liverpool FC are pleased to announce a new official retail partnership with All Star Partners (ASP) in China.

All Star Partners are a leading sports and e-commerce retail company in China, focussing on sports licensing, merchandising and retail for top global sports clubs and organisations. Their mission is to help and support brands to get involved in the booming Chinese market.

Working together, this new partnership will bring Chinese fans closer to the Reds with easier access to official retail merchandise via digital ecommerce marketplaces on the Tmall, Douyin and JD platforms.

This partnership will support LFC's ambitions for growth in China and the wider Asia-Pacific region. The club will collaborate with ASP on product development, market expansion, e-commerce development and growing the LFC fanbase in the market.

LFC already has a wide fan base in China linked to the 1989-90 season where local TV channels aired the highlights of the FA Cup final attracting Chinese fans to the club. The decades of support have continued to expand and the new e-commerce shop-in-shop will combine LFC's glory and history to the Chinese vibrant consumer market.

Mike Cox, Senior Vice President Merchandising at Liverpool FC, said, "This is a huge moment for LFC to have a new official retail partner in China, and to do this working alongside ASP. Together we can be closer to our Chinese supporters who now have easier access to official club merchandise.

"This partnership is helping to further grow our digital global retail business. We're looking forward to seeing what we can bring to the Chinese supporters and make them feel a part of the LFC family".

Luo Bin, CEO of ASP, said: "For us, it's a great honor to be an official retail partner of Liverpool FC in China. The Liverpool spirit of unity inspired generations of Chinese fans, many of them can even sing the song 'You'll Never Walk Alone'. So, we believe they deserve the best.

"We will bring them more and more great LFC official products, and make sure they will have shopping experiences better than ever. We are very confident that the Reds lifestyle and spirit will keep inspiring more fans in China."

A collection of LFC label product will be available at launch, with LFC x Nike product to follow later in the month.

Hashtag: #LiverpoolFC

The issuer is solely responsible for the content of this announcement.

References

  1. ^ Media OutReach (www.media-outreach.com)

Authors: 利物浦足球俱乐部

Read more https://www.media-outreach.com/news/china/2023/05/02/217486/

Magazine

Bahaya sering dengar musik pakai ‘earphone’: Berisiko pekak hingga depresi

● Penggunaan earphone, headphone, dan headset berlebihan bisa ganggu pendengaran dan pengaruhi kesehatan mental● Riset mengungkap mayoritas pengguna perangkat audio portabel berusia 19-29 ...

Jebakan keuangan digital: mengapa Gen Z rentan terjerat pinjol dan ‘paylater’?

●Gen Z makin mudah akses paylater, pinjol, dan investasi digital.●Banyak yang terjebak utang dan investasi spekulatif karena terpengaruh capaian orang lain di medsos.●Edukasi keuanga...

“Bayar, bayar, bayar”: Bagaimana musik dapat membentuk identitas sosial dan mendorong aksi kolektif

● Musik memiliki kekuatan untuk mempertegas identitas sosial dan memobilisasi aksi kolektif. ● Konsep ‘multiple identification’ menjelaskan bagaimana individu dapat memiliki l...