Amazon Singapore’s increase in support for underprivileged children and their families is aligned to the direction from the Forward SG Report 2023^[3] to look to social empowerment rather than social assistance when it comes to supporting and uplifting lower-income families.

This effort held at the Punggol Regional Library underscores Amazon’s commitment to inspiring the next generation of lifelong readers as well as the history of the company that began as an online book store. The pop-up promises an enriching experience for families and young school children, extending reading resources to the heartlands. Showcasing a tree adorned with books sourced from Amazon Singapore's diverse local and international sellers, the initiative fosters a sense of community, inspiring a passion for literacy during the festive season. Families are encouraged to join with their children, to cultivate a mutual love for reading and engaging in creative activities to craft special moments with each other.

Under the Amazon x Shop for Good wishlist initiative^[4], Amazon Singapore continues to work closely with local NPOs to understand the evolving needs of the underprivileged and channel resources to uplift and nurture them, especially children. In addition, the initiative serves to raise awareness and encourage the public to give to meaningful causes regularly and offers a platform for donating transparently.

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Each NPO’s wishlist is an updated depository of items which their beneficiaries currently need most and works as a self-serve tool—at no cost to NPOs—to inform customers on Amazon.sg^[6] what the NPOs need and their quantity. Customers who are keen to donate can select any listed item and quantity, make the payment, and have the items delivered directly to the NPOs’ specified address. This minimizes instances of mismatched items being donated to NPOs or the need to drop them off physically while offering the same vast selection, convenient shopping experience, and great prices that customers have come to expect from Amazon.sg.

A total of 16 local NPOs are currently part of the Amazon x Shop for Good wishlist^[7] initiative: Arc Children’s Centre, Beyond Social Services, Blessings in a Bag, Children’s Wishing Well, Club Rainbow (Singapore), Engineering Good, Fei Yue, Glyph Community, New Hope Community Services, Singapore Red Cross, SHINE Children and Youth Services, Singapore Children’s Society, The Singapore Association for the Deaf (SADeaf), SOSD, The Food Bank Singapore, and Willing Hearts.

Joanna Tan, CEO, Children’s Wishing Well, said, “This donation initiative has enabled us to acquire food items for the children, books to enhance their learning and development, educational materials, and much more. As we approach the year's end, we look forward to ongoing support in ensuring our children have the essentials and educational resources they require.”

Lim Si Hui, Co-General Manager, Glyph Community Limited, said, "Through the Shop for Good wish list, our aim is to enhance our capabilities with the essential equipment necessary for implementing our exciting new technology, coding, and AI programme! With products such as tablets as a critical tool, we can empower young children to thrive in the digital age."

Teo Siang Loong, Executive Directior, Club Rainbow (Singapore), said, “We at Club Rainbow are elated by the endless possibilities that comes with this partnership with Amazon Singapore. Being part of Shop for Good has enabled our beneficiaries to receive many essential necessities such as milk powder and diapers. These items contribute to our monthly distribution efforts to support the basic needs of our low-income families. Books and many other educational resources will augment the learning and development of our pre-schoolers, primary and secondary school children through ongoing early intervention programmes, tuition sessions and enrichment activities. These initiatives are pivotal as key enablers to ease the financial distress for our vulnerable families, and empower them to live with dignity.”

Arthur Ling, Chief Executive, Fei Yue Family Service Centre, said, “Our Shop for Good wish list eases the financial strain on low-income families, allowing them to prioritise their resources for other daily necessities. Through the distribution of milk and diapers to our Family Service Centres, we empower our social workers to provide essential support to our beneficiaries.”

Customers can join Amazon in its season of giving by shopping for an NPO’s wishlist via amazon.sg/shopforgood^[8].

Hashtag: #Amazonsg #DeliveringSmiles

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Amazon x Shop for Good wishlist initiative (amazon.sg)
3. ^{^} Forward SG Report 2023 (www.forwardsingapore.gov.sg)
4. ^{^} Amazon x Shop for Good wishlist initiative (amazon.sg)
5. ^{^} respective wishlists (amazon.sg)
6. ^{^} Amazon.sg (amazon.sg)
7. ^{^} Amazon x Shop for Good wishlist (www.amazon.sg)
8. ^{^} amazon.sg/shopforgood (amazon.sg)