Dr. Janil treated the audience to a delightful storytelling session, sharing a story from The Trampolines that Nadia Built by Darren C. Ong, highlighting the simple joy that reading can bring to everyone this holiday season.

Children and youth attendees also enjoyed the curated selection of books from Amazon shelved within the silhouette of a Christmas tree. Following the end of the pop-up on 17 Dec, these 500 books will be donated to the National Library Board (NLB), enriching the library's collection for the benefit of the wider community.

One of the significant highlights of the morning was the donation of S$100,000 by Amazon Singapore to four notable NPOs: Children's Wishing Well, Club Rainbow (Singapore), Glyph Community, and Fei Yue Family Service Centre. This financial support is a testament to Amazon’s dedication to making a positive impact on the lives of young individuals from various backgrounds.

“Getting young people to love reading is essential. Initiatives like these improve community engagement and make an impact,” said Dr. Janil Puthucheary, Senior Minister of State, Ministry of Communications and Information & Ministry of Health, Singapore.

Michael Cooley, Director, Public Policy ANZSEA, said, “Amazon's journey began over two decades ago as an online bookstore in the United States. Promoting books and fostering a love for reading continues to be at the heart of our company. We believe that books have the power to inspire, educate, and bring joy, and it is this belief that drives our commitment to supporting reading initiatives that encourage literacy, especially among our young readers.”

Customers can join Amazon in its season of giving by exploring the Amazon x Shop for Good Wishlist campaign to shop for an NPO’s wishlist via amazon.sg/shopforgood^[2]. Every purchase from various NPO wishlists will directly contribute to helping them fulfill their needs and aspirations.

Appendix: List of non-profit organisations with Amazon.sg^[3] wishlists that will receive S$25,000 each in cash donation

Children’s Wishing Well Children’s Wishing Well (CWW) is a registered charity and IPC founded in 2002. We focus on empowering children and youth from low-income families, mainly through educational programmes and financial assistance.

Club Rainbow (Singapore) Club Rainbow (Singapore) has been supporting and empowering children with chronic illnesses and their families by providing compassionate relevant services. Armed with the firm belief that every child deserves equal opportunities to lead a fulfilling and independent life, Club Rainbow adopts a holistic approach based on 5 core pillars of support - Social Work Intervention, Therapy Intervention, Education Support, Arts and Vocational Development to help the children and their families in their journey towards becoming empowered, independent individuals and active contributors to society.

Fei Yue Family Service Centre Since its establishment in 1991, Fei Yue Family Service Centre has stood as a beacon of support. Committed to effecting life transformation, Fei Yue is a leading social service organisation providing high-quality social services for children, families, and individuals in need.

Glyph Community Glyph Community is a charitable organisation that is changing the way children learn & play through a proprietary developmental framework and a socially connected community, where children are able to develop socially, culturally, psychologically and intellectually. The Glyph experience is a learning journey built through environment, field trips, and people. Every child in Glyph is guided along a developmental framework as they grow from child to youth.

http://www.twitter.com/amazonsg^[4]http://www.facebook.com/Amazon.sg^[5]http://www.instagram.com/Amazon.SG^[6]

Hashtag: #Amazonsg #DeliveringSmiles

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} amazon.sg/shopforgood (amazon.sg)
3. ^{^} Amazon.sg (amazon.sg)
4. ^{^} http://www.twitter.com/amazonsg (www.twitter.com)
5. ^{^} http://www.facebook.com/Amazon.sg (www.facebook.com)
6. ^{^} http://www.instagram.com/Amazon.SG (www.instagram.com)