HONG KONG, CHINA - Media OutReach^[1] - 6 December 2018 - Presented by the Tourism Commission, organised by the Hong Kong Design Centre and having the Hong Kong Animation & Comic Federation as a strategic partner (for programme or work related to local comic only), "Design District Hong Kong" (#ddHK) will collaborate with over 18 Wan Chai based and other local cultural and creative units to kick-off a 24-hour creative event, "dd24", on 7 December from 6 pm onwards for 24 hours non-stop. It will bring an array of diverse creative happenings at the former Grade II historic buildings "Green House", 7 Mallory Street, and through a series of creative activities to delineate the regional culture that resonates with Hong Kong people with design, lead tourists to enjoy the authentic local designs with footsteps and let visitors and the public experience different places in Hong Kong with creative navigation.

(Top) "Design District Hong Kong" (#ddHK) will kick-off a 24-hour creative event, "dd24", on 7 December from 6 pm onwards for 24 hours non-stop. The creative team has teamed up with Hong Kong Design Institute to turn basic strokes of Chinese characters into large public furniture, together with a giant "#" multi-functional public furniture to activate the public open space at 7 Mallory Street.(Left corner) Hong Kong Design Centre has teamed up with the creative team to present "#ddCreativePlacemaking" from now until February 2021, in a number of spots in major streets of Wan Chai, to connect the community with creative designs. One of the placemaking designs is located at the junction of Queen's Road East and Stone Nullah Lane).(Right corner) Riding on the theme of "Discover a Different Hong Kong by Design", the public can have a first-hand taste of "one space, multiple experiences" and explore Wan Chai day and night in 24 hours.  Practice yoga with Delia Indra Yoga to wake up your mind and feel the rhythm of the body to kick start a new day with positive energy.

Senses have always been the guidance of design. Riding on the theme of "Discover a Different Hong Kong by Design", the public can have a first-hand taste of "one space, multiple experiences", further exploration of space, activity, time and the community. The 10 creative and playful experiences cover various design disciplines like space design, food, art, dance, fashion, sport, education, placemaking, music, etc., and topics includes: the crossover of food and creativity; self-discovery journey through sound navigation; depicting the city by fashion and dance; refreshing your body by sport and meditation; parent-kid creative workshop discovering old and new design in Wan Chai, etc.. Through a series of co-creation workshops, Hong Kong Design Centre hopes to use design to drive value creation and the betterment of the society while promoting creative tourism of the district, as well as to lift community livability and attract more tourists to Hong Kong.

Besides, our creative team has teamed up with Hong Kong Design Institute to turn basic strokes of Chinese characters (dot, slant, pressing forcefully, turning stroke, and vertical) into large public furniture, together with a giant "#" multi-functional public furniture to activate the public open space at 7 Mallory Street. #dd24 makes use of the public furniture and space design for its creative activities. It connects the local community and to improve mobility of the district, to make Hong Kong more livable through small changes, and trigger public to rethink the function of public spaces and building harmonic community.

#ddInMotions: #dd24  - 10 Creative and Playful Experiences

#ddinMotions: #dd24

Date:                     7 December (Fri) to 8 December (Sat)

Time:                     6pm to 6pm next day

Venue:                 7 Mallory Street, Wan Chai, and surroundings

About Design District Hong Kong

Design District Hong Kong (#ddHK) is a 3-year Creative Tourism Project presented by Tourism Commission, organised by Hong Kong Design Centre (HKDC), with Hong Kong Comics & Animation Federation (HKCAF) as Strategic Partner on programme related to local comic. #ddHK is a vibrant hub of creativity in the heart of the city.  It is a fantastic blueprint for the visitors and public to explore the city in a brand new way, it also aligns HKDC's public mission to promote future betterment of the society and community resilience through design. In 2018, the theme is "Connected City: Hong Kong Stories".

About Hong Kong Design Centre

Hong Kong Design Centre (HKDC) was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as centre of design excellence in Asia. HKDC continues its public mission to promote wider and strategic use of design and design thinking to create business value and improve societal well-being. Our initiatives are anchored by five major work directions: CONNECT, CELEBRATE, NURTURE, ADVANCE and ENGAGE.

HKDC's flagship programmes include Business of Design Week (since 2002) -- Asia's leading annual conference and event on Design, Innovation and Brands; DFA Awards (since 2003) -- a widely recognised design awards that celebrates outstanding designs with Asian perspectives; Design Incubation Programme (since 2012) and Fashion Incubation Programme (since 2016) -- 2-year incubation programmes to nurture 4 future design and fashion entrepreneurs; FASHION ASIA HONGKONG (since 2016) -- a fashion initiative combining conversations, interactions and cultural exchanges to energise the city's image, and position it as an Asian hub for fashion trade and business development; Knowledge of Design Week (since 2006) -- an annual thematic design knowledge sharing platform that explores how design can solve complex challenges of our society.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} #dd24 (www.facebook.com)
3. ^{^} #dd24 (www.facebook.com)