Hongkong Land announces its roadmap to transform LANDMARK into an ultra-luxury destination. The reimagined LANDMARK will elevate Hong Kong’s luxury lifestyle to new heights, unveiling an unrivalled convergence of Maison destinations created by the world’s most coveted luxury brands.

Anchor tenants of LANDMARK will more than double their footprints, elevating their retail concepts across awe-inspiring two-to-eight-storey Maison destinations, some of which will be among the largest available for the brands around the world.

"Central has been the barometer of the city's transformations for over a century, so developing LANDMARK marks an important chapter that will define the future of luxury experiences in Hong Kong and the rest of the world," said Mr Alvin Kong, Executive Director, Hongkong Land.

"This strategic transformation is a pivotal milestone exemplifying our GLOBAL CENTRAL vision - to create world-class luxury lifestyle and retail destinations that serve as gravitational hubs for the world's most prestigious brands and discerning consumers," he said.

LANDMARK will introduce newly curated universe for beauty and contemporary fashion, as well as a jewellery and watch boulevard, which will position Central amongst the world’s most prestigious addresses such as Paris’ Place Vendôme.

Supported by 10 of the world's most prestigious brands and an expanded ensemble of long-standing tenants, the transformed LANDMARK will usher in a new era of ultra-luxury. Anchor tenants will more than double their footprints to over 220,000 sq. ft. (21,000 sq. m.), elevating their retail concepts across awe-inspiring two-to-eight-storey Maison destinations, some of which will be among the largest available for the brands around the world.

These expansive new canvases will grant the partnering brands unparalleled flexibility to fully realise their most ambitious creative visions. With the creation of 10 Maison destinations, the reimagined LANDMARK will become a rarefied destination offering highly exclusive experiences such as haute couture ateliers, private dining concepts, bespoke concierge services, and double-heighted salons for their Very Important Customers (VIC). Notably, four brands will have the opportunity to debut al fresco terraces, allowing their valued clientele to enjoy a glass of champagne while taking in the beauty and buzz of tomorrow's Central.

On completion, LANDMARK will house some of the finest global expressions of these world's most coveted luxury brands, all within less than half a square kilometre, in the heart of Hong Kong.

Upholding its holistic vision and the uniqueness of Central, LANDMARK will retain its diversified retail offering of over 200 tenants, which includes upcoming and legacy brands that have been long-term partners of Hongkong Land, some of which are exclusive to LANDMARK, Hong Kong.

Hongkong Land is also partnering with international auction house Sotheby's to turn art appreciation into true immersion as Sotheby's 24,000 sq. ft. (2,230 sq. m.) state-of-the-art immersive exhibition will open in LANDMARK CHATER from July 2024.

LANDMARK will also uplift its luxury retail experience by introducing a newly curated universe for beauty and contemporary fashion, as well as a jewellery and watch boulevard, which will position Central amongst the world's most prestigious addresses such as Paris' Place Vendôme.

Redefining Gastronomy and Hospitality

From highly sought-after restaurants to esteemed Michelin-starred indulgences, LANDMARK offers an extraordinary culinary landscape. Featuring an impressive 16 Michelin stars under one roof currently, LANDMARK will continue to reinforce its status as a global epicurean destination. Complementing recent openings such as Forty-Five and Basehall 02, LANDMARK will amplify its gastronomic repertoire with over 30 new and refreshed concepts, presenting an exceptional array of over 100 distinctive dining and drinking offerings across approximately 260,000 sq. ft. (24,000 sq. m.) of vast F&B space.

Two new-built premium restaurants are set to debut in LANDMARK PRINCE’S with a stunningly designed glass façade, offering panoramic vistas over the historically rich Statue Square.

To top it off, The Landmark Mandarin Oriental, Hong Kong, is also poised for a new chapter. Acclaimed Hong Kong designer, Joyce Wang, will infuse the hotel with exquisite craftsmanship, elevating the guest experience through reimagined wellness spaces and exciting new dining venues.

Elegance Meets Eco-Consciousness

With a strong sense of eco-consciousness, Hongkong Land has set specific sustainability ambitions for the transformation project, with extensive use of green building materials, including 100% low carbon concrete, 100% green rebar and 100% sustainable timber. Additionally, 80% of construction plant and equipment used in the project will be electric to reduce carbon emissions.

Upon completion, LANDMARK aims to secure several of the highest environmental, health and safety, and wellbeing certifications including BEAM Plus Interiors, LEED Commercial Interiors and WELL, making it one of the greenest property upgrades in Hong Kong.

Hongkong Land today unveils a transformation plan to further elevate its Central Portfolio, cementing Hong Kong’s status as a world-class premier destination for retail and business. (From left to right) Alexander Li, Chief Retail Officer, Commercial Property, Hong Kong & Macau, Hongkong Land; Michael Smith, Chief Executive, Hongkong Land; Michael Wong, GBS, JP, Deputy Financial Secretary; John Witt, Group Managing Director, Jardine Matheson; and Alvin Kong, Executive Director, Hongkong Land, attend the announcement event.

Hong Kong is a globally revered luxury destination. According to PwC, the size of Hong Kong's personal luxury market is projected to reach HK$125.8 billion (US$ 16.1 billion) by 2030. Known as the time-honoured mecca hosting the city's most discerning clientele, LANDMARK is well-positioned to capture this exceptional growth of the luxury market with its transformation plan.

"Luxury brands see this city as home to some of their most sophisticated clientele, and we have solid data to support our confidence," said Alexander Li, Chief Retail Officer, Commercial Property, Hong Kong & Macau of Hongkong Land. "Our most loyal clients, who represented 80% of sales from our loyalty programme, spent an average HK$1 million with us in 2023, and they purchased at LANDMARK every other week."

The transformative move in its Central Portfolio forms part of Hongkong Land's vision to shape a GLOBAL CENTRAL concept – establishing world-class epicentres for ultra-luxury retail, business and tourism at the heart of the world's most dynamic cities. This GLOBAL CENTRAL destination in Hong Kong will boast a collection of the world's most luxurious and discerning brands, cultivating a unique ecosystem with international appeal.

As Hongkong Land's home, the reimagined LANDMARK will be a cornerstone for its global ambitions, with this model serving as the inspiration to shape an interconnected network of premier global lifestyle destinations, including in Shanghai's West Bund area and beyond.

"Our ambition is to transform, redefine and lead the luxury landscape. Together with our luxury tenants who share this visionary spirit, we look forward to creating a world-class luxury lifestyle destination that will captivate discerning consumers for years to come, not only in Hong Kong, but across the globe," Alex added.

Voices of Luxury: Tenant Perspectives

Some key luxury tenants have shared their perspectives on the shared vision for LANDMARK's transformation:

"Louis Vuitton is proud to be a part of this visionary project with Hongkong Land. Over several decades, we have developed special relationships with our loyal clients at LANDMARK and we look forward to providing them with even more elevated experiences in future," said Robert Calzadilla, North Asia President, Louis Vuitton.

"Dior has been a long-standing partner with Hongkong Land since 1995 and we cherish our location in the heart of LANDMARK ATRIUM. We look forward to be part of this ambitious transformation of LANDMARK, reinforcing its appeal as one of the most luxurious shopping destinations in the world," said Jean-Baptiste Debains, President Asia Pacific, Christian Dior Couture.

"The vibrant energy and cultural richness of Hong Kong have consistently been an inspiration for us. What makes this city so distinctive is its reverence for heritage while welcoming creativity, similar to the values of Van Cleef & Arpels. Shoppers in Hong Kong have refined tastes and genuine curiosity and are open minded and receptive to new creative concepts. This creates an ideal setting for showcasing unique artistic offerings," said Julie Clody Medina, President, Asia Pacific, Van Cleef & Arpels.

"Hongkong Land has been a key partner of PRADA Group since we opened our first store in Asia Pacific over 30 years ago in LANDMARK, the testimony of a long-lasting collaboration, and of the strategic presence for the Group within the luxury destination. We share a common vision, whose ultimate goal is providing an extraordinary one to one customer experience, with tailored services to the ever-changing luxury clientele," said Giulio Brini, Managing Director of Prada Asia Pacific.

"LANDMARK has long been a key global location for Tiffany & Co. We are excited to be a part of this transformation with Hongkong Land, and have ambitious plans to create an unforgettable new experience for our clients in Hong Kong," said Maxence Kinget, President Greater China of Tiffany & Co.

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References

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