TUMI is also expanding its travel offerings this Fall with the introduction of TUMI 19 Degree Frame, an innovative take on the brand's hallmark 19 Degree collection. TUMI 19 Degree Frame was designed to meet the modern traveler's needs with integrated frame latches, retractable handles, and TUMI's signature smooth, quiet transport wheels. The exterior features the 19 Degree's iconic fluid contours while the interior features tie-down straps and mesh zip pockets for ultimate organization. Available in Black Texture and Pearl Grey Texture and four sizes, this collection caters to diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from US$895-1,195.

"This season represents our continued push forward for TUMI, as we're expanding further into women's lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment," said Victor Sanz, Global Creative Director at TUMI. "As one of our treasured global brand ambassadors, Mun Ka Young perfectly embodies the stylish and on-the-go TUMI woman."

To add richness and authenticity to the campaign, TUMI tapped South Korean director Taejong Song and photographer Kim Hee June to immerse viewers in Mun's daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key product features, the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.

"I was personally so excited for this campaign to be shot in Seoul, the place I call home," said actress, Mun Ka Young. "TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish."

The Voyageur Leather and 19 Degree Frame collections are available at TUMI.com^[3] and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.

Hashtag: #TUMI

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References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} TUMI (tumi.com)
3. ^{^} TUMI.com (tumi.com)