Prince Foundation Amplifies Mine Action Message at Landmark Siem Reap Summit
- Written by Prince Foundation
Prince Foundation supports ARMAC during the Siem Reap-Angkor Mine-Free World Summit.
As part of its contribution to the Fifth Review Conference, Prince Foundation designed ARMAC's exhibition booth, which was widely praised as the "best in show" by attending delegates. The campaign also resulted in a notable boost to ARMAC's social media presence and increased engagement across its platforms.The immersive display effectively conveyed ARMAC's mission through visually striking elements, compelling storytelling, and innovative presentations of key initiatives, including the groundbreaking SAFE (Saving All From EO) chatbot.
Prince Foundation also worked closely with ARMAC leadership to craft strategic messaging that spotlighted the organization's victim assistance programs, particularly the ASEAN Regional Victim Assistance Network (VAN), which provides comprehensive care for survivors of explosive ordnance and their families.
"Our role was to ensure ARMAC's vital work received the attention it deserves," said Gabriel Tan, Chief Communications Officer of Prince Holding Group[4] and Head of Prince Foundation. "Through strategic communications and innovative exhibition design, we have helped amplify ARMAC's message of hope and action to a global audience."
Creating Impact Through Strategic Communications
The Foundation's communications strategy highlighted ARMAC's technological innovations, including the SAFE chatbot, an artificial intelligence-powered platform that delivers critical safety information to at-risk communities through accessible messaging systems.
"Prince Foundation's strategic communications expertise has been instrumental in helping us convey the urgency and importance of our mission," said Rothna Buth, Executive Director of ARMAC. "Their innovative approach to exhibition design and messaging strategy enabled us to effectively showcase our work, particularly in victim assistance and technological solutions, to a global audience."
"By crafting compelling narratives around ARMAC's initiatives, we're fostering broader understanding and support for mine action efforts," Tan added. "Our goal was to make complex technical information accessible and engaging for all attendees through our exhibition design and communications strategy."
Comprehensive Communications Support
Prince Foundation's contributions to ARMAC's success at the summit included:
- Design and Execution: Development of ARMAC's flagship exhibition booth, ensuring a captivating and interactive experience for delegates.
- Strategic Messaging: Creation of key communications materials that effectively conveyed ARMAC's mission and initiatives.
- Multimedia Content: Production of dynamic content showcasing ARMAC's programs, including the SAFE chatbot and the VAN network.
Hashtag: #PrinceFoundation #ARMAC #PrinceHoldingGroup
The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach Newswire (www.media-outreach.com)
- ^ Prince Foundation (www.princefoundation.com)
- ^ Prince Holding Group (www.princeholdinggroup.com)
- ^ Chief Communications Officer of Prince Holding Group (www.princeholdinggroup.com)
Authors: Prince Foundation
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