David Beckham Is a Strong Brand Ambassador but Fails to Generate Product Interest for AIA Hong Kong, New Research Finds

Written by CSG Research

HONG KONG, CHINA - Media OutReach - Tuesday, 6^nd March 2018 - CSG Hong Kong has found that, despite being seen as a strong brand ambassador, David Beckham is unlikely to garner interest for AIA's insurance products.

The findings come as part of a new market research study comparing the effectiveness of eight advertising campaigns from seven...

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