HKTDC Deputy Executive Director Benjamin Chau noted: "We are thrilled to kick off the 50th edition of Hong Kong Fashion Week for Fall/Winter today. What started out as a small-scale show held at local hotels has become Asia's largest fashion fair, creating many important business opportunities for exhibitors from Hong Kong and around the globe."

Facing the uncertainties resulting from the ongoing trade conflict between the United States and Mainland China, together with rapid changes in sourcing and retailing models, Mr Chau urged industry players to grasp the opportunities presented by buyers from emerging markets, and stay competitive by improving design quality. Manufacturers also need to adopt the latest technologies to add value to their products. "Hong Kong Fashion Week is poised to remain as the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends," said Mr Chau.

Barney Cheng and LuLu Cheung Feature at Corporate Fashion and Uniforms Zone

Fashion Week incorporates various themed zones to cater for the sourcing needs of different sectors in the garment industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.

The Corporate Fashion and Uniforms zone returns this year and features the Hong Kong Designer Uniform Display, which showcases uniform collections from some of Hong Kong's top designers including Allan Chiu, Barney Cheng, Kurt Ho & Nelson Leung, LuLu Cheung and Mountain Yam.

The World of Fashion Accessories also returns, bringing together items ranging from shoes and bags to fashion jewellery, scarves and shawls. New this year, The Federation of Hong Kong Footwear Ltd showcases its latest shoe designs with a fashion parade. Special product zones such as Fashionable Sportswear, Thermal Clothing, Bridal & Evening Wear and Intimate Wear & Swimwear feature the latest designs on offer. Incorporating the designs of 60 designers from different countries and regions, the International Fashion Designers' Showcase presents fashion masterpieces from around the globe under one roof.

FASHIONALLY Parades Show Creativity of Budding Hong Kong Labels

Six Hong Kong fashion designer labels present at "FASHIONALLY Collection #13" and three "FASHIONALLY Presentation" sessions during Fashion Week. Yeung Chin (brand name: YEUNG CHIN), Jane Ng (brand name: phenotypsetter) and Alee Lee (brand name: ALEE LEE) displayed their latest collections at FASHIONALLY Collection #13 today.

The FASHIONALLY Presentation showcases the design works of local fashion designers Arto Wong (brand name: ARTO.), Jason Lee (brand name: YMDH) and Carrie Kwok (brand name: CAR|2IE) through theatrical storytelling. Yam Chan, who comes from a fashion design background, is also collaborating with FASHIONALLY for the first time, showcasing his handcrafted dolls MICH at the MICH - ALLY Exhibition on 16-17 Jan.

Buyer Forums and Fashion Trend Seminars Promote Industry Exchange

Alongside the many fashion parades at Fashion Week, buyer forums, trend-forecasting seminars and sharing sessions on the latest production technologies will provide effective platforms for the industry to gather market information and exchange ideas. Leading international fashion trend forecaster Fashion Snoops shared on "The Visionary Fashion Trends for Spring/Summer 2020" today. Other seminars feature industry leaders and experts addressing issues such as rapid footwear prototyping, the sustainable development of the fashion industry, the cotton market outlook and the latest cotton textile technologies, as well as online-to-offline (O2O) retailing strategies.

Hong Kong is a popular sourcing hub frequented by international traders, major retailers and chain stores. The annual Hong Kong Fashion Week for Fall/Winter is an important platform for buyers to discover the latest products and accessories. To create more business opportunities for exhibitors, the HKTDC has arranged 90 buying missions from 43 countries and regions, bringing more than 3,800 companies to the show. Participants include representatives from fashion brands, major chain stores and distributors from both traditional and emerging markets, such as the Czech Republic's Zoot, Indonesia's The Goods Dept, Japan's LEON International, Korea's Lotte Department Store, Russia's Forward, the United Kingdom's Temperley London, and 3NT from the United States.

Innovative Digital Initiatives Lead to New Era of Connectivity

The 50th edition of Hong Kong Fashion Week for Fall/Winter marks a new era of connectivity for the fair. Through the latest version of the HKTDC Marketplace app, the HKTDC recently launched the new Exhibitor e-Badge that offers seamless access to the fairground. This initiative, together with the Buyer e-Badge introduced last year and the e-Business Card function, enables exhibitors and buyers to link up digitally simply by scanning each other's QR code. These exciting features strengthen connectivity between exhibitors and buyers, maximising information exchange as well as business opportunities at the fair.

YDC 2019 Opens for Application

Since 1977, The HKTDC has been organising the Hong Kong Young Fashion Designers' Contest (YDC) to unearth talented local designers. This year's competition will be held during CENTRESTAGE in September and is now open for application. Find out more at www.fashionally.com/ydc_application^[1].

Websites:HK Fashion Week for Fall/Winter: https://event.hktdc.com/fair/hkfashionweekfw-tc^[2]YDC: http://www.fashionally.com/zh-hk/YDC/about^[3] FASHIONALLY: https://www.fashionally.com/zh-hk/^[4]Photo Download: https://bit.ly/2AJrrr4^[5]

About HKTDC

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus^[6]. Follow us on Google+, [email protected]^[7], LinkedIn.

Contact:

Katherine Chan, Tel: +852 2584 4537, Email: [email protected]

Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

References

1. ^{^} www.fashionally.com/ydc_application (www.fashionally.com)
2. ^{^} https://event.hktdc.com/fair/hkfashionweekfw-tc (event.hktdc.com)
3. ^{^} http://www.fashionally.com/zh-hk/YDC/about (www.fashionally.com)
4. ^{^} https://www.fashionally.com/zh-hk/ (www.fashionally.com)
5. ^{^} https://bit.ly/2AJrrr4 (bit.ly)
6. ^{^} www.hktdc.com/aboutus (www.hktdc.com)
7. ^{^} [email protected] (www.acnnewswire.com)
8. ^{^} [email protected] (www.acnnewswire.com)
9. ^{^} HKTDC (www.hktdc.com)
10. ^{^} Trade Shows (www.acnnewswire.com)
11. ^{^} Fashion/Apparel (www.acnnewswire.com)