Rapid international growth reaches new heights

Last year saw OPPO establish itself in high-end markets worldwide while delivering strong growth for its high-end devices. Through successful partnerships with leading mobile operators, growth in the $600 segment surpassed 200% in 2021, while global shipments of the OPPO Find X3 Series increased by 140% compared with the previous Find X Series.

As of December 2021, OPPO has filed for over 75,000 patent applications and over 4,500 of them are related to 5G. With these strong technical foundations, OPPO delivers a portfolio of high-performing 5G products, the success of which have resulted in the brand ranking the second for two consecutive years in global 5G smartphone shipments among Android manufacturers according to the data from Canalys^[1] .

Global partnerships with the likes of Roland-Garros and Wimbledon have also driven awareness for the OPPO brand worldwide. According to the data from Canalys, in 2021, OPPO held on to its place as the fourth largest smartphone manufacturer worldwide, with a total market share of 11%^[2] .

Taking the end-to-end smartphone experience to the next level

The OPPO Find X5 Series raises the bar for flagship smartphone performance across the board with OPPO's best-ever technology, product experience, and customer service.

MariSilicon X — OPPO's recently-unveiled self-designed imaging NPU — makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, deliver a leap in computational photography performance. With MariSilicon X, the Find X5 Series is the first flagship smartphone series capable of capturing clear 4K Ultra Night Video that can rival what is seen by the human eye. Following its long-held mission to bring both natural and professional colors to smartphone imaging, OPPO has joined hands with Hasselblad to bring its Natural Color Calibration to the Find X5 Series, empowering users to unlock more emotive moments.

Elsewhere, many of OPPO's breakthrough innovations can be found on the Find X5 Series. OPPO's upgraded 360° Smart Antenna 3.0 ensures stable connectivity, with greater signal strength and range than other models. The series also features enhanced Flash Charging technology for faster charging, while a multi-tier cooling system ensures smooth overall performance and efficient dissipation.

Beyond the phone itself, OPPO has turned its attention to the entire customer experience. Find X5 Series owners will have access to OPPO's premium International Warranty Service, which can be used at over 2,500 service centers in 62 countries and regions worldwide.

A standout flagship, driven by OPPO's human-centric insights

Guided by OPPO's brand mission "Technology for Mankind, Kindness for the World", the Find X5 Series represents OPPO's pursuit of human-centric product features and designs aimed at improving the day-to-day lives of its users.

The design of the Find X5 Series reflects every aspect of the user experience. Built with advanced manufacturing technology, the curved and continuous ceramic back panel is anti-fingerprint and comfortable to hold while also providing greater protection and heat dissipation.

OPPO's thoughtful consideration of its users is also manifested in ColorOS 12.1, which includes features such as the O Relax digital relaxation suite and Color Vision Enhancement for those who perceive color differently or have color vision impairments.

References

1. ^{^} Media OutReach (www.media-outreach.com)