Celebrating 30 years of growth and innovative solutions, JJ-Lurgi is expanding its global footprint with a new strategy.

The oleochemicals market was valued at nearly US$ 27.3B in 2021 and is anticipated to grow at a CAGR of 6.2% from 2021 to 2027. Produced mainly by processing plant-derived oils, oleochemicals are essential for everyday life and are commonly found in cosmetics, soaps, pharmaceuticals, and other chemical products.

"This new strategy will allow JJ-Lurgi to tap on opportunities in the global market as we enter our next stage of growth," said Jakob Helms, Chief Executive Officer of JJ-Lurgi. "As the market leader of the oleochemicals market in ASEAN and China, we are excited to accelerate and scale our business on a global scale. We look forward to developing our core competencies and technologies to bring the best to our customers across more markets."

"We are proud of the successes that JJ-Lurgi has achieved in the past 30 years to become one of the industry's market leaders in the region. The new global strategy signifies an important milestone for Jebsen & Jessen Group, reflecting our commitment to the Group's Advance & Build strategy as we grow our existing businesses," said Per Magnusson, Chief Executive Officer of Jebsen & Jessen Group.

With the new strategy in place, it sets a blueprint for JJ-Lurgi's expansion and further solidifies JJ-Lurgi's silent but steady growth beyond ASEAN. Over the past years, the company has already fulfilled orders from countries outside the South East Asia region, such as Brazil, Paraguay, the United States, and Pakistan, worth over US$ 15.8 million. As part of the global strategy, the company has identified South Asia, and North and South America, as its initial priority markets for expansion.

This major move will also see JJ-Lurgi strengthening its research & development (R&D) capabilities by tapping into the region's growing and diverse talent pool, with investments going towards a new R&D department. With an enhanced focus on R&D, JJ-Lurgi aims to develop new technologies, backed by German technology, that are attuned to its clients' needs. This will fuel the improvement of the company's technological capabilities, product offerings, and market expertise, which will benefit new and existing customers and partners.

References

1. ^{^} Media OutReach (www.media-outreach.com)