VivaTech 2022

Ren Yan, Director of Open Innovation Europe, OPPO

At VivaTech 2022, OPPO shared its vision and experience in delivering ‘Virtuous Innovation’ with the audience of entrepreneurs and startups. One of OPPO’s core concerns has always been the accessibility of its products. To date, OPPO has made several breakthroughs in this area with the introduction of technologies designed specifically for elderly users and those with color vision deficiencies. OPPO’s Color Vision Enhancement technology is the first smartphone solution aimed at providing precise color-correction profiles for those with color vision deficiencies. Meanwhile, the addition of a senior-friendly mode in its ColorOS operating system makes phone operation easier for elderly users and further bridges the gap in the digital divide between certain user groups.

OPPO also invited three technology startups to demonstrate their innovations at VivaTech 2022. Among the three startup guests, Owlytics and Leman Micro Devices shared their concepts for preventive healthcare technology.

Gill Zaphrir, CEO and Co-Founder of Owlytics, said: "As the average age of populations around the world increases, the number of people at risk from Alzheimer's disease is also on the rise. Owlytics combines real-time health risk detection with predictive data analysis to help protect the elderly by providing more accurate fall prevention detection and early warnings. Through the OPPO Research Institute Innovation Accelerator, we hope to work with OPPO to improve the coverage of this technology and enable more people to benefit from it.”

Zhao Fang, Vice President of Business Development at Leman Micro Devices, said: "Through the monitoring of blood pressure and other health indicators, Leman Micro Devices provides accurate preventive medical and health services that enable anyone to identify and reduce the onset and severity of potentially life-threatening health problems. Our belief is very much in line with OPPO’s concept of helping its product users develop healthy habits through preventive healthcare. By working more closely with OPPO, we hope to utilize OPPO’s smart devices to improve our health monitoring technology and make our solutions more accessible to a wider audience.”

During the session, Malmö-based Crunchfish, who has previously worked with OPPO, introduced how its gesture interaction technology^[2] is being used in AR applications, including future potential AR solutions developed using OPPO technology.

"Gesture control technology has the potential to unlock new digital experiences using AR/VR headsets and other smart devices,” said Joakim Nydemark, CEO and COO of Crunchfish, “In partnership with OPPO, we have already explored a wide range of applications of this technology and will continue to focus on providing more immersive gesture interaction features based on the cutting-edge AR technology provided by OPPO smart devices.”

OPPO empowers local innovation with extended presence in Europe

Since officially entering the market in 2018, Europe has gone on to become one of OPPO’s most important markets. With successive launches of new ground-breaking product lines, and its deep-rooted local operations and services, the OPPO brand has quickly built up a strong following on the continent. According to data from Canalys, OPPO was one of the best-performing smartphone brands in Europe in 2021, achieving 78% growth in smartphone shipments. Through its support of local startups at VivaTech 2022 and through the OPPO Research Institute Innovation Accelerator, OPPO is increasing its participation in Europe’s startups ecosystem and helping to further develop the market alongside its local partners.

As Europe’s largest startups and technology event, VivaTech 2022 is also an important stop in the recruitment stage for this year’s OPPO Research Institute Innovation Accelerator. The Innovation Accelerator aims to attract proposals from around the world that leverage technology and ‘Virtuous Innovation’ to better serve people. Since announcing the OPPO Research Institute Innovation Accelerator in May, OPPO has already received many promising proposals covering new technologies and ideas, with many more proposals expected as the submission period enters its final few weeks.

There are just a few weeks remaining to submit proposal for this year’s

The deadline for submitting a proposal to this year’s OPPO Research Institute Innovation Accelerator is June 30, 2022. Following initial evaluation, selected entrants will be invited to take part in pre-roadshow and roadshow events in August, during which the public will be able to vote for their favorite ideas. To submit a proposal, take part in this year’s public vote, or to learn more details about the OPPO Research Institute Innovation Accelerator, please visit the official website at oppo.com/en/proposal^[3]

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} gesture interaction technology (www.youtube.com)
3. ^{^} oppo.com/en/proposal (www.oppo.com)