First-ever "LEGO® TechnicTM – STEM A.I. concept store" presents an integrated online x offline retail concept on top of promoting STEM education

HONG KONG, CHINA - Media OutReach^[1] - 26 June 2020 - Online shopping is fast becoming a dominant global trend. As a company committed to promoting innovation and providing its customers with a top-quality shopping experience, Sino Group is pioneering an integrated online x offline retail concept through the "POP Gallery" at Olympian City. Launched in collaboration with pop-up experience platform PopSquare, POP Gallery displays a selection of trending products, methodically identified with the aid of big data and artificial intelligence (A.I.) technologies. Customers can now enjoy a seamless online x offline shopping experience, in which they get to first explore products that are trending online in real life, before buying them online.    

Olympian City teams up with world-renowned toy brand LEGO® on the first project at POP Gallery -- the world's first LEGO® TechnicTM -- STEM A.I. concept store, which showcases LEGO® TechnicTM, identified by A.I. and big data technologies to be the brand's most popular series among global consumers.

Customers can obtain exclusive offers by interacting with the 5 A.I. enabled pop kiosks at the LEGO® TechnicTM -- STEM A.I. concept store @POP Gallery or engage in live games.

On 5 June 2020, POP Gallery officially opened its doors and greeted customers with the first-ever "LEGO^® Technic^TM -- STEM A.I.concept store" @POP Gallery. Rolled out with household name LEGO^®, the store features LEGO^® Technic^TM, top on the worldwide Trend Prediction list. While introducing an industry-leading retail concept, the store features an array of LEGO^® Technic^TM sets and experiential workshops to promote STEM education.

Predicting global trends and identifying coveted products with A.I. and big data

To help the Hong Kong public follow global trends more closely, Olympian City and PopSquare join hands to present a new retail concept at POP Gallery, where A.I. and real-time big data analytics are applied. Not only can customers experience the most talked-about products from around the world and stay informed of the latest trends like their global counterparts, but the "Trend Prediction" function of POP Gallery also analyses online brand data collected from some of the most used social media platforms and online retail networks (e.g. Facebook, Instagram and Amazon) to predict upcoming trends and identify brands and product categories popular among global consumers. Eventually, unique, uncommon, hot-off-the-press products are brought to POP Gallery so that Hong Kong consumers can join hipsters worldwide and stay at the forefront of global trends. 

World's first LEGO^® Technic^TM -- STEM A.I. concept store promotes STEM through play

The first brand brought to POP Gallery is world-renowned toy brand LEGO^®. Its LEGO^® Technic^TM series, identified by A.I. and big data technologies as the most popular of the brand's products among global consumers, is on display at the first-ever LEGO^® Technic^TM -- STEM A.I. concept store from 5 June to 5 July 2020. Customers can try various LEGO^® Technic^TM products and enjoy a seamless online x offline shopping experience.

Featuring advanced, life-like models of different sizes that can be built with individual parts like gearboxes, pneumatic systems and motors, LEGO^® Technic^TM is suitable for both beginners and experienced builders. The series encourages users to acquire STEM skills through play, which corresponds to Olympian City's mission to promote STEM education. To facilitate interaction and further learning of STEM knowledge including mechanical movement, LEGO^® Technic^TM STEM workshops will be held at the concept store every Saturday and Sunday while the store is open.

Enjoy a new shopping experience at POP Gallery and get exclusive offers

In addition to the workshops, customers can interact with the 5 A.I. enabled pop-up kiosks at POP Gallery or take part in live games to obtain special offers, such as a 10% discount on LEGO^® Technic^TM and selected LEGO^® STEM products at Toys"R"Us located at Olympian City 3.

Following the collaboration with LEGO^®, POP Gallery will continue to glean big data on local and global brands both online and offline using A.I., and introduce new products from around the world to the kiosks. Items to be rolled out in July include green products, practical designs, tasteful, convenient lifestyle products and wholesome games for children. After viewing and trying a product in person, customers can scan the QR code at the kiosk to receive a link, through which they can place an order and arrange for home delivery with their smart devices. They can also input their phone number on the kiosk touchscreen to get the link via SMS.

Details of the activities:

References

1. ^{^} Media OutReach (www.media-outreach.com)