Tia Lee's ingenious GOODBYE PRINCESS animation campaign hits record-breaking 100m viewership Episodes finale gaining global attention, in anticipation of the official music video release on 5 Dec 2022
- Written by Redhill Asia
"The Beginning" poster[4] added on fuller details and path way for Tia's new chapter in life:
- In fairytales, the prince and beastly creatures are typically of good nature. The "GOODBYE PRINCESS" series has overturned this stereotype.
- In the first episode, the television set leads the female character to travel through space and time. In the finale, she uses it to recall all kinds of memories that become the source of her strength for bravely facing the future.
- The female lead character holds the puppy, strides towards a new path as they face upcoming challenges together. The puppy image is based on Tia's actual pet dog, "Sun", which is the only IG account the artist follows.
The 6-part "GOODBYE PRINCESS" animation series was developed by an award-winning creative team based in Hong Kong, including Sunny Tang, Best Animation Award and Best Editing Award winner at Hong Kong Mobile Film Festival, illustrator Mandy Mackenzie Ng, scriptwriter Alex Lee, who have come together for the first time to work with Tia for this expressive series. Each 30-second episode has the spirit of a classic fictional "princess", reconstructing age-old stories to tell a whimsical tale inspired by Tia's own experience and journey in the entertainment industry. The series showcased Tia's determination to break free, shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny.
The series is a first-of-its-kind production that blends animation, music and real people to debut Tia's renaissance. While Tia embraces a new chapter of her professional life, stay tuned for other new projects by Tia, which will be announced soon.
"GOODBYE PRINCESS" official music video release schedule:
Single Cover: | 2 December |
Official MV: | 5 December |
Hashtag: #TiaLee
The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach (www.media-outreach.com)
- ^ The finale of "GOODBYE PRINCESS" animation series (youtu.be)
- ^ "The Beginning" (youtu.be)
- ^ "The Beginning" poster (www.instagram.com)
- ^ motion (youtu.be)
- ^ still images (www.instagram.com)
- ^ Vogue Hong Kong (www.voguehk.com)
- ^ https://www.instagram.com/leeyufen/ (www.instagram.com)
- ^ https://www.youtube.com/@tialeeofficial/ (www.youtube.com)
- ^ https://www.facebook.com/leeyufentialee/ (www.facebook.com)
- ^ https://weibo.com/u/1396928042/ (weibo.com)
Authors: Redhill Asia
Read more https://www.media-outreach.com/news/hong-kong/2022/12/01/183213/