Speaking on the campaign's inspiring backstory and potential impact, Rachel Chow, Resource Development Manager at Teen's Key Hong Kong said: "Tia's journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine."

Nicole Barsalona, President of Women in Music in the USA said: "Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We're delighted to be included alongside other non-profit organisations working to create change".

"Goodbye Princess" continues to trend globally and attract new fans to C-pop. With "Goodbye Princess" symbolising Tia's evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song's themes of female empowerment and encourage all women to bravely embrace their true selves.

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References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} new single "Goodbye Princess (youtu.be)