- Championing water stewardship - Reducing textile waste - Rethinking packaging - Extending the life of our clothing - Empowering social mobility

Their first focus is water conservation and stewardship. With global water scarcity on the rise, DETERMINANT is taking bold actions to revolutionize the fashion industry's textile-manufacturing practices through innovation and collaboration with ECOHUES. Till now, 65% of all water used in cotton clothing production goes towards the textile dyeing process. The new cotton waterless dyeing technology offers breakthrough features including:

• the use of a green, recyclable organic solvent instead of water as the medium for reactive dyeing, completely displacing the huge amounts of water needed to dye and wash off excess color in traditional water-bath dyeing

• with more than 99% of the green solvents reused and zero hazardous chemical residuals discharged, this technique is safe and environmentally friendly

• the dye utilization rate of reactive dyeing is typically only 60-70%; whereas ECOHUES' innovation has a dye utilization rate of 97%

• a significant reduction of resources: water consumption (reduced by 100%) and energy consumption (reduced by 39.26%) in the fabric dyeing process.

The "Lead The Wave Forward" campaign supports its Strategic Charity Partner, A Drop of Life, through a donation drive. Affiliated campaign partners include: Central Market, CITA, Lab Concept, Redress, Sustainable Fashion Business Consortium, Shan Shui Conservation Center, Slowood, Y.L. Yang Foundation.

Hashtag: #DETERMINANT

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)