Kweichow Zhenjiu Invited to Attend Colorful Guizhou Style Guizhou Liquor Global Tour
- Written by ZJLD Group Inc.
The four core products of Kweichow Zhenjiu including Zhen 8, 2013 Real Vintage Baijiu, Zhen 30, and Zhen 15 were displayed at the event.
Hosted by the Guizhou Provincial People's Government, organized by the Guizhou Provincial Department of Commerce and the Zunyi Municipal People's Government, and supported by the Liaison Office of the Central People's Government in Hong Kong and the Hong Kong SAR Legislative Council, the "Colorful Guizhou Style Guizhou Liquor Global Tour" was successfully held on August 12 at the Grand Hyatt Hotel in Wan Chai, Hong Kong. More than 20 Guizhou baijiu brands, including Kweichow Zhenjiu, were invited to participate. In the current fiercely competitive baijiu landscape, Kweichow Zhenjiu, as ZJLD Group's flagship brand, achieved revenue of roughly RMB 4.58 billion in 2023, representing a year-on-year increase of nearly 20%. As of May 2024, the high-quality base liquor inventory reached 90,000 tons, and the production capacity exceeded 41,000 tons. Zhenjiu's production capacity ranks among the top three Guizhou sauce-aroma baijiu companies and has formally entered the "Mao-Xi-Zhen" era.Kweichow Zhenjiu showcased its four core products to the guests, including Zhen 8, Zhen 15, Zhen 30, and 2013 Real Vintage Baijiu. The brand ambassador of Kweichow Zhenjiu guided the guests to an in-depth tasting of Zhen 15, Zhen 30, and 2013 Real Vintage Baijiu during the tasting session. The event's highlight was the interactive experience and bartending performance that featured the 2013 Real Vintage BaijiuTornado as the base liquor for the signature cocktail, unanimously praised by the guests.
Mr. Ng Paul, the Executive Director and Head of the International Operation of ZJLD Group, stated, "In recent years, as overseas capital and consumer markets have paid more attention to baijiu products, 'Baijiu Going Overseas' has become a matter of great concern for the industry. It is believed that under the leadership of the Guizhou Provincial People's Government's 'Guizhou Liquor Global Tour' campaign, Guizhou sauce-aroma baijiu will gradually move towards internationalization. As the first baijiu company to be successfully listed outside China in the past eight years, ZJLD Group has been actively working to expand its international sales channels. In the future, we will continue to invest in our brand, production capacity, distribution channels and talent development to adapt to market changes and win the reputation of consumers at home and abroad."
ZJLD Group was officially listed on the Hong Kong Stock Exchange on April 27, 2023, and is known as "the first baijiu company listed in Hong Kong and outside China and the second sauce-aroma baijiu stock being publicly listed." The Group's Kweichow Zhenjiu has been on sale in major online and offline retail stores in Hong Kong and Southeast Asia since October 2023. At the beginning of the year, Kweichow Zhenjiu also entered more than 200 sales channels authorized by domestic and foreign customs under the China Duty Free Group, further expanding its international sales channels.
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References
- ^ Media OutReach Newswire (www.media-outreach.com)
Authors: ZJLD Group Inc.
Read more https://www.media-outreach.com/news/hong-kong-sar/2024/08/13/319594/
