More than just a banchan (side dish), kimchi is a cultural icon that's captured the imagination of food enthusiasts and trendsetters across Singapore. From KFC's Kimchi Chicken Burger and McDonald's Kimchi Burger to Pizza Hut's Kimchi Pizza and even kimchi roti prata, Singaporeans are constantly on the hunt for the best kimchi and interesting fusion dishes – a reflection of its versatility.

Kimchi: K-icon Shaped by the Hallyu Wave

Spurred by the Hallyu Wave, which boosted the local kimchi market to US$2.9 million in 2023, key Korean brands are leading this kimchi revolution, offering a range of halal-certified varieties that elevate both traditional and fusion dishes.

Notable brands include Jongga and Bibigo, both renowned for their high-quality, authentic kimchi, available at major supermarkets like FairPrice, Sheng Siong, and Cold Storage, as well as online stores. Pulmuone, celebrated for its focus on health and sustainability, offers natural kimchi options at Cold Storage and Giant. Additionally, brands like I'm Kimchi, Chan Chan Chan Kimchi, More Kimchi, and Jung Ann Kimchi provide traditionally fermented options at Korean food supermarkets like Lee Mart and online platforms such as RedMart.

Head over to FairPrice Xtra Jurong Point from 19 August to 1 September, or FairPrice Finest AMK from 2 to 11 September for the Kimchi Pop-Up Event! Enjoy halal kimchi tastings, cooking demos, and a chance to win exciting prizes. It's the ultimate way to immerse yourself in the world of kimchi!

Elevate Your Meals with Unmissable Kimchi Events!

But that's not all – this August and September, cooking enthusiasts eager to elevate their culinary skills and deepen their appreciation of kimchi are in for a treat! Back by popular demand, The Butcher's Dining's exclusive cooking masterclass, led by the talented culinary instructor Kim Hyuna, will unveil the secrets of Korean cuisine and introduce exciting new ways to enjoy kimchi.

Discover the secrets of Korean cuisine and learn to create mouthwatering dishes like Kimchi Mari-Guksu, Kimchi Jjim (braised kimchi and pork ribs), Bulgogi Kimchi Sot Bap (hot stone pot rice), and Kimchi Pyeonsu (dumplings) – all with a twist of kimchi! After the class, indulge in a makgeolli tasting session that perfectly complements the dishes you've just crafted. To join in the fun, visit the Instagram pages: @thebutchersdining^[2] or @hyuna.c.k^[3] for more details.

Don't miss out on these incredible events that put kimchi in the spotlight, right where it belongs in Singapore's ever-evolving food scene.

For the latest updates, visit: https://www.at.or.kr^[4]

https://www.at.or.kr^[5]

Hashtag: #KimchiCookingSG

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} @thebutchersdining (www.instagram.com)
3. ^{^} @hyuna.c.k (www.instagram.com)
4. ^{^} https://www.at.or.kr (www.at.or.kr)
5. ^{^} https://www.at.or.kr (www.at.or.kr)