Sun Life announces title sponsorship of ART021 HONG KONG, presenting the Sun Life Pavilion. A journey through the past, present, and future, showcasing the evolution of Hong Kong's art and cultural identity.

Rooted in Hong Kong for 132 years and founded in Canada, Sun Life is a leader in providing protection and wealth management services, committed to building a sustainable future. This year, Sun Life extends its mission to the cultural and artistic realms by sponsoring one of Asia's most influential art events. As the title sponsor, Sun Life aims to transcend geographical boundaries, providing an international platform for renowned artists from Hong Kong, mainland China, and around the globe. This initiative will foster artistic exchange and learning, creating unity among artists. It will also offer the public an immersive artistic experience, beautifully realizing Sun Life's international brand status and expansive vision.

With a vision to redefine the art fair experience, the event will be held from August 28 to September 8, across iconic art venues such as the West Kowloon Cultural District, The Fringe Club, Victoria Park and Asia Society HK Center. The art fair will showcase five distinctive sections, including GALLERIES, VIDEOS, SCULPTURE, EXPANSION and GBA ART WEEK.

Irene Ho, Chief Marketing Officer of Sun Life Hong Kong Limited, said, "Sun Life is committed to enriching the city's cultural fabric by championing large-scale art and cultural events. With our strong heritage in Hong Kong, our deep understanding and affection for this city are unparalleled. We firmly believe that art can forge a brighter tomorrow, and we aim to tell our story through art, showcasing Sun Life's commitment to and aspirations for Hong Kong.

By bringing this prestigious event to the city, we also strive to create a regional impact through the intersection of art and finance, ignite creative ideas, and build a sustainable future through creative practices and community engagement, thus inspiring future generations through the art of future-ready."

Sun Life Pavilion: From Past to Present, Towards a Sustainable Future

As the title sponsor, Sun Life is proud to present the Sun Life Pavilion, located at 3/F of Phillips Asia Headquarters in the West Kowloon Cultural District, where it showcases the storytelling power of art. Sun Life will feature artworks from a group of talented local artists to depict Hong Kong's past, present, and future through their creative and compelling art pieces. This reflects Sun Life's role in the transformations in Hong Kong's history and embracing the cultural evolution.

• Past – Every Step Makes a Mark

• Present – Leading with Foresight

• Future – Leading the Way to a Sustainable Future

New Artwork Debut by Mural Artist Kristopher Ho

Apart from the impressive lineup of artists, the Sun Life Pavilion will also feature the debut of a new artwork by mural artist Kristopher Ho. The live art masterpiece will be created on-site offer visitors a unique and immersive experience, taking them on a journey through Hong Kong's history, cultural transformation, and future aspirations.

Headphone Designed by Daniel Wu, A New Immersive Sound Experience

Internationally acclaimed star Daniel Wu, deeply passionate about architecture and design, is a stalwart supporter of artistic development. Named this year's Arts and Culture Ambassador for the "ART021 HONG KONG Contemporary Art Fair," Daniel Wu has also been invited as a Guest Artist at the ART021 HONG KONG Sun Life Pavilion. There, he will showcase the BAUD headphones, a cross-disciplinary design project he personally worked on with the Swedish audio brand, serving as the designated audio listening experience within the pavilion. Teaming up with artist Olivier Cong, these headphones whisk audiences away into a world of artistic enchantment, evoking a sense of tranquil contemplation within the artwork.

The ART021 HONG KONG Sun Life Pavilion serves as the inaugural global platform for limited edition BAUD x Daniel Wu headphones, leading audiences on an exploration of the present and the world through sound and imagery. Just as Sun Life remains attuned to the pulse of the world, fostering a keen sense of awareness of the times and igniting a wave of fresh and innovative ideas.

Irene Ho concluded, "At Sun Life, we strive to elevate Client experiences through the power of innovation. We take great pleasure in offering art enthusiasts a truly unique experience at our Pavilion. By connecting with these distinguished artists, we present artworks that beautifully capture the essence of Hong Kong – its rich history, dynamic present, and promising future, reflecting both our brand's enduring legacy and our forward-looking vision."

Event Details: Sun Life Pavilion at ART021 HONG KONG

• Dates: August 30 – September 1, 2024
• Location: Phillips Asia Headquarters, 3/F, WKCDA Tower, West Kowloon Cultural District, 8 Austin Road, West Kowloon Cultural District, Hong Kong
• Hours: August 30 (3:00 pm – 8:00 pm), August 31 (1:00 pm – 8:00 pm), September 1 (1:00 pm – 6:00 pm)

Hashtag: #SunLife永明 #ART021 #香港廿一當代藝術博覽 #當代藝術 #藝術 #art #劉建文 #曾灶財 #林佑森 #何雋逸 #吳彥祖

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References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} Cityline Ticketing (cultural.cityline.com)