A 1,600-Km Journey Across Thailand to Champion Sustainable Travel

With 83 per cent of global travellers prioritising sustainable tourism, Thailand is adapting its approach to meet evolving traveller expectations. As the country continues its post-pandemic tourism recovery, eco-conscious travel is emerging as a key driver of growth.
Tim Kroeger, creator of Universal Traveller, recently completed a 16-day, 1,600-kilometre bikepacking journey from Bangkok through northern Thailand, highlighting the economic and environmental advantages of slow travel. With tourism contributing nearly 20% to Thailand’s GDP, initiatives promoting sustainability are critical to ensuring long-term growth across both urban and rural communities.“Thailand’s warmth, generosity, and history make it a truly unique destination,” said Tim Kroeger.
Thailand’s Tourism Authority of Thailand (TAT) has actively been promoting sustainability-driven initiatives to future-proof its tourism sector. The push for eco-conscious travel aims to mitigate the impact of seasonal fluctuations and mass tourism.
“By promoting eco-friendly tourism practices, we’re creating meaningful experiences for travelers while also supporting local communities,” explained Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand.