Asian Spectator

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LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL "FLAVOURS THAT BIND" CAMPAIGN

  • Written by PR Newswire Asia - Asian Spectator
LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL "FLAVOURS THAT BIND" CAMPAIGN

Beloved brand unveils new global brand positioning at Lunar New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – "Enabling Superior Experiences through Asian Cuisine" &n...

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