Asian Spectator

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Why eating cheap chocolate can feel embarrassing – even though no one else cares

  • Written by Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University
Why eating cheap chocolate can feel embarrassing – even though no one else caresHow you feel about a treat can change based on the judgment of others.DeanDrobot/iStock via Getty Images Plus

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a...

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