Asian Spectator

Times Advertising

Why more food, toiletry and beauty companies are switching to minimalist package designs

  • Written by Lan Anh Nu Ton, Assistant Professor of Marketing, Texas Christian University
Why more food, toiletry and beauty companies are switching to minimalist package designsSiggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor.Neilson Barnard/Getty Images

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that...

More Articles ...

  1. How animals get their skin patterns is a matter of physics – new research clarifying how could improve medical diagnostics and synthetic materials
  2. International reaction to Gaza siege has exposed the growing rift between the West and the Global South
  3. We blurred the gender of soccer players and had people rate their performances − with surprising results
  4. In Gaza, the underground war between Israeli troops and Hamas fighters in the tunnels is set to begin
  5. Ketamine can rapidly reduce symptoms of PTSD and depression, new study finds
  6. Latter-day Saints lawsuits raise questions over Mormon tithing – can churches just invest funds members believe are for charity?
  7. Fresh water is a hidden challenge − and opportunity − for global supply chains
  8. How effective are public service announcements? Three scholars weigh in
  9. Resources to save 'every creeping thing of the earth' are limited. What would Noah do?
  10. Your mental dictionary is part of what makes you unique − here's how your brain stores and retrieves words

Magazine

Legal Risks Every Business Owner Should Know

Running a business in Australia comes with a degree of legal exposure that many owners underestimate until a problem is already at their door. From contractual disputes to employment matters, the le...

Jerat algoritma: AI perburuk beban ganda ojol dan kurir perempuan di Indonesia

● Sistem AI mengeksploitasi tenaga kerja informal melalui ekstraksi data dan pengalihan risiko kepada mereka.● Algoritma merugikan perempuan karena mengabaikan realitas beban domestik, isu...

Narasi “kebangkitan batu bara” bermunculan efek perang Iran, tapi data menunjukkan fakta sebaliknya

● Di tengah krisis energi global, data menunjukkan penggunaan batu bara dan gas justru turun, sementara energi terbarukan meningkat.● Tren penurunan ekspor baru bara di Indonesia sudah ter...