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Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do

  • Written by Kristen Schiele, Associate Professor of Clinical Marketing, University of Southern California
Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to doEverything apps are designed to help you do, well, just about everything you do on a phone.Busakorn Pongparnit/Moment via Getty Images

Elon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs...

More Articles ...

  1. Maui's deadly wildfires burn through Lahaina – it's a reminder of the growing risk to communities that once seemed safe
  2. Air travel is in a rut – is there any hope of recapturing the romance of flying?
  3. AI can help forecast air quality, but freak events like 2023's summer of wildfire smoke require traditional methods too
  4. The heroic effort to save Florida’s coral reef from devastating ocean heat
  5. Babies almost all try crawling to get from Point A to Point B, but CDC says it's not a useful developmental milestone
  6. Researchers dig deep underground in hopes of finally observing dark matter
  7. A brief illustrated guide to 'scissors congruence' − an ancient geometric idea that’s still fueling cutting-edge mathematical research
  8. Women get far more migraines than men – a neurologist explains why, and what brings relief
  9. Despite giving students chances to cheat, unsupervised online exams gauge student learning comparably to in-person exams
  10. Through space and rhyme: How hip-hop uses Afrofuturism to take listeners on journeys of empowerment

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