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How the US military used magazines to target 'vulnerable' groups with recruiting ads

  • Written by Jeremiah Favara, Assistant Professor of Communication Studies, Gonzaga University
How the US military used magazines to target 'vulnerable' groups with recruiting adsAd agencies developed distinct ads for the U.S. military to reach different demographics over the years.SDI Productions via Getty Images

In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga University, examines military recruitment...

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