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Just in time for back-to-school shopping: How retailers can alter customer behavior to encourage more sustainable returns

  • Written by Christopher Faires, Postdoctoral Researcher in Supply Chain Management, Iowa State University
Just in time for back-to-school shopping: How retailers can alter customer behavior to encourage more sustainable returnsRetail returns have become big business for UPS. AP Photo/Toby Talbot

Back-to-school sales are underway, and people across the country will be shopping online to fill up backpacks, lockers and closets – and they’ll be taking advantage of free returns.

Making it easy for customers to return items at no cost started as a retail strategy...

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