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Danger, prestige and authenticity draw thrill-seekers to adventure tourism

  • Written by Scott Smith, Associate Professor of Hospitality and Tourism Management, University of South Carolina
Danger, prestige and authenticity draw thrill-seekers to adventure tourismThe Titan submersible imploded on a dive to visit the wreck of the Titanic in June 2023. Ocean Gate / Handout/Anadolu Agency via Getty Images

The tragic news of the destruction of the Titan submersible has brought attention to the thrilling, dangerous and expensive world of extreme tourism.

As a researcher who studies hospitality and tourism...

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