Asian Spectator

Men's Weekly

.

Why Dunkin' and Lego rebrands succeeded – but X missed the mark

  • Written by Matthew Pittman, Assistant Professor of Advertising and Public Relations, University of Tennessee
Why Dunkin' and Lego rebrands succeeded – but X missed the markSo far, Twitter's rebrand = X + why?Lorenzo Di Cola/NurPhoto via Getty Images

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest...

More Articles ...

  1. As suicides rise in the US, the 988 hotline offers hope – but most Americans aren't aware of it
  2. Trump faces additional charges – 4 essential reads to understand the case against him for hoarding classified documents
  3. Whistleblower calls for government transparency as Congress digs for the truth about UFOs
  4. Giuliani claims the First Amendment lets him lie – 3 essential reads
  5. To get rid of hazing, clarify what people really think is acceptable behavior and redefine what it means to be loyal
  6. Just about anybody in America can officiate a wedding, thanks to the internet – and one determined preacher
  7. Alabama is not the first state to defy a Supreme Court ruling: 3 essential reads on why that matters
  8. Federal government is challenging Texas's buoys in the Rio Grande – here’s why these kinds of border blockades wind up complicating immigration enforcement
  9. Deaf rappers who lay down rhymes in sign languages are changing what it means for music to be heard
  10. UPS and Teamsters agree on new contract, averting costly strike that could have delayed deliveries for consumers and retailers

Magazine

Kenapa nilai zakat Indonesia masih rendah meski pembayaran zakat digital sudah di mana-mana?

● Potensi zakat nasional tembus ratusan triliun.● Dana sebesar itu bisa jadi dana segar pembangunan dan pengentasan kemiskinan nasional.● Pembayaran online ternyata tak mendongkrak p...

‘Lebaran blues’ dan rasa kehilangan: Bagaimana momen hari raya bisa memicu duka

Tampak belakang seorang perempuan mengenakan pakaian salat duduk di kursi roda pada perayaan Idulfitri.Creativa Images/Shutterstock● Bagi mereka yang sedang berduka, hari raya dapat membuat rasa...

The silver lining in Europe’s deforestation law delay: A chance to build fairer supply chains

When you reach for a “palm-oil-free” label at the supermarket, you likely feel you’re doing your part to save orangutans and protect biodiversity. However, the reality behind that la...