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Social media scatters your brain, and then you buy stuff you don't need

  • Written by Matthew Pittman, Assistant Professor of Advertising and Public Relations, University of Tennessee
Social media scatters your brain, and then you buy stuff you don't needDo you really need another water bottle, or is your brain just tired?Teera Konakan/Moment Collection/Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a high number of likes on posts – even to the...

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