Asian Spectator

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People of color get so used to discrimination in stores they don't always notice bad customer service

  • Written by Samantha N. N. Cross, Associate Professor of Marketing, Iowa State University
People of color get so used to discrimination in stores they don't always notice bad customer serviceDiscrimination can be hard to pick up.aluxum/iStock via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

People from underrepresented ethnic and racial groups tend to rate poor customer service less negatively than white people do, according to new peer-reviewed research we co-authored.

Many companies in...

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