Asian Spectator

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In 'Air,' Michael Jordan's silence speaks volumes about the marketing of Black athletes

  • Written by A. Joseph Dial, Disco Network Postdoctoral Research Fellow, Purdue University
In 'Air,' Michael Jordan's silence speaks volumes about the marketing of Black athletesJordan wears his iconic 'Air Jordan' Nike sneakers during a game in 1985.Focus on Sport/Getty Images

The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all.

It’s about the beauty of design and the seduction of marketing. It’s about power suits, purple...

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