GS1 HK Launches Trusted FoodNet to Promote Information Visibility

HONG KONG SAR - Media OutReach^[1] - 15 January 2021 - The 6^th Food Safety Forum organised by GS1 Hong Kong^[2] (GS1 HK) concluded its online live programme today. Themed "The Power for Food Safety", the Forum aimed to explore ways to capitalise on innovation and technology and strengthen food safety. Dr Chui Tak-yi, Under Secretary for Food and Health, was invited as the Guest of Honour, whereas Hon Peter Shiu Ka-fai, Legislative Councilor and Deputy Chairman of Panel on Food Safety and Environmental Hygiene also participated as Award Presenter. Executives from Nestlé HK, HKTVmall, Ting Hsin International Group (Master Kong/康師傅), Sun Fat Heung (Top Soya/壹品豆品), and Global Food Safety Initiative (GFSI) shared their wisdom and opinion on the latest trends, new technological advancement and future development in food safety management.

(Left, from left to right) Jessie Cheng, Director of Corporate Communications of HKTV Mall; May Chung, Chairperson of Hong Kong Food and Beverage Industry Advisory Board of GS1 HK, and General Manager of Nestlé Hong Kong Ltd.; Anna Lin, Chief Executive of GS1 HK; Jeff Law, Managing Director of Sun Fat Heung Food Products Ltd.

(Right, from top to bottom) Dr Chui Tak-yi, Under Secretary for Food and Health; Hon Peter Shiu Ka-fai, Legislative Councilor and Deputy Chairman of Panel on Food Safety and Environmental Hygiene; Dr Jason Liu, Food Safety & Care Office VP of Ting Hsin International Group & GFSI China Steering Committee Vice-chair.

The continuous spread of COVID-19 has triggered grave concerns on food safety, as Mainland China found positive coronavirus results on the frozen food and packaging imports in multiple occasions. In Hong Kong, the Centre of Food Safety had reported negative results on more than 1,000 food import samples by the end of 2020, local regulations also require food importers and distributors to maintain records of the movements of food to facilitate track-and-trace.

Delivering an opening address online, the Under Secretary for Food and Health, Dr Chui Tak-yi, said, "In a globalised economy with the food chain getting increasingly complex, similar to many other places, Hong Kong attaches great importance to food traceability. Legislation, technology, innovation and big data analysis provide immense possibilities for us to enhance our food monitoring capability and traceability, leading to safe food on the table. Staying ahead of the curve will be imperative to the food industry, especially when we anticipate more digital and traceable food system. (For the full opening speech please visit: https://youtu.be/7m2494GPm10^[3])

As online shopping prevails, consumers' demand for more transparent and reliable food information soars. To foster open information sharing among the F&B community, GS1 HK introduced Trusted FoodNet, an online platform where food suppliers' and restaurants' quality and safety certifications can be uploaded and displayed, for business buyers and consumers to access the information anywhere, anytime. More than 150 food products with different certificates are available on the platform so far, please visit https://trustedfoodnet.gs1hk.org/^[4] to know more. 

Ms May Chung, Chairperson of Hong Kong Food and Beverage Industry Advisory Board of GS1 HK, and General Manager of Nestlé Hong Kong Ltd commended the effort, "With growing emphasis on food safety, we have been working closely with the F&B industry, leveraging innovation, technology and global standards to ensure food safety and build consumer trust. The 'Trusted FoodNet' initiative by GS1 HK has our full support, which I believe will enhance the transparency of our trade. I hope industry peers will join the platform to increase trust among stakeholders, and raise the bar for food safety together."

Co-located with the Forum, the "Quality Food Traceability Scheme" award presentation ceremony was organised to mark the achievement of 20 food-related companies which demonstrated outstanding performance in food traceability. Hon Peter Shiu Ka-fai, Legislative Councilor and Deputy Chairman of Panel on Food Safety and Environmental Hygiene, attended the ceremony to present the awards. Please refer to the recognised companies list here: https://www.gs1hk.org/quality-food-scheme^[5].

Ms Jessie Cheng, Director of Corporate Communications of HKTV Mall; Dr Jason Liu, Food Safety & Care Office VP of Ting Hsin International Group & GFSI China Steering Committee Vice-chair; Mr Jeff Law, Managing Director of Sun Fat Heung Food Products Ltd; and Mr Yves Rey, Independent Senior Advisor to Industry Leaders / Former Danone Corporate GM & GFSI Chairman all shared their hindsight and vision of the F&B development at the Forum.

Ms Anna Lin, Chief Executive of GS1 Hong Kong, appreciated their insights and underscored food safety as a shared responsibility. "Committed to promoting local food safety, GS1 HK will continue to connect with the industry, government, consumers and other stakeholders and foster more experience sharing and exchange on innovations and technologies. Together we will uplift the food safety standard and propel our industry growth."

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} GS1 Hong Kong (www.gs1hk.org)
3. ^{^} https://youtu.be/7m2494GPm10 (youtu.be)
4. ^{^} https://trustedfoodnet.gs1hk.org/ (trustedfoodnet.gs1hk.org)
5. ^{^} https://www.gs1hk.org/quality-food-scheme (www.gs1hk.org)