Tia’s animation series attained over 100 million views, this created such a buss about “Goodbye Princess” (produced in conjunction with Grammy award-winning producer Swizz Beatz) that it was destined to become a global hit. What made “Goodbye Princess” more unique was that it marked the first time Swizz Beatz had worked on a Chinese song. He had previously focused on collaborations with the world’s most adored artists, such as Justin Bieber, Jay-Z and Madonna.

A subsequent remix of “Goodbye Princess” was released by Grammy award-winning female DJ duo NERVO^[4], who have come on board as ambassadors of Tia’s #EmpowerHer campaign. The song racked up a colossal number of views as Tia became the fastest artist to break 100 million hits on YouTube within 20 days with a C-pop song.

With her appearance at London Fashion Week, Tia Lee further spoke to her own transformation and signalled that she wants other women to join her #EmpowerHer campaign.

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References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} new single “Goodbye Princess”. (youtu.be)
3. ^{^} #EmpowerHer initiative (youtu.be)
4. ^{^} DJ duo NERVO (youtu.be)