Tia released “Goodbye Princess” single^[2] pays homage to the struggles of life, but ultimately showcases Tia’s determination to rise from the negativity, stereotypes and bias being placed on her. Tia changed from being constrained by other people’s expectations, into an independent and powerful woman leading a campaign focusing on positivity and self-love. She is determined to encourage women around the world to follow in her footsteps and become the best versions of themselves.

She has also launched the #EmpowerHer campaign^[3] to speak up for women, and has put her money where her mouth is, donating to four female-centric charities.

Her mission to gain global awareness has even taken over the popular social media app TikTok, where 16 KOLs across the world got involved in the #EmpowerHerDance challenge^[4] and captured the combined attention of 158 million followers, to support and empower females.

Official press materials: Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/^[5] YouTube: https://www.youtube.com/@tialeeofficial/^[6] Facebook: https://www.facebook.com/leeyufentialee/^[7] Weibo: https://weibo.com/u/1396928042/^[8]

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Tia released “Goodbye Princess” single (youtu.be)
3. ^{^} #EmpowerHer campaign (youtu.be)
4. ^{^} #EmpowerHerDance challenge (youtu.be)
5. ^{^} https://www.instagram.com/leeyufen/ (www.instagram.com)
6. ^{^} https://www.youtube.com/@tialeeofficial/ (www.youtube.com)
7. ^{^} https://www.facebook.com/leeyufentialee/ (www.facebook.com)
8. ^{^} https://weibo.com/u/1396928042/ (weibo.com)