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How SoftBank-backed Style Theory Is Changing the Fashion Landscape of Hong Kong Via a Netflix-for-fashion Business Model

Written by Style Theory

The venture-backed and tech-driven fashion rental platform has seen strong reception since its launch – a 193% increase in number of users shows that the Hong Kong market is ripe for sustainable fashion.

HONG KONG SAR - Media OutReach - 13 October 2021 - Style Theory, Southeast Asia's largest circular fashion subscription...

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The venture-backed and tech-driven fashion rental platform has seen strong reception since its launch – a 193% increase in number of users shows that the Hong Kong market is ripe for sustainable fashion.

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