Asian Spectator

Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

  • Written by Anjana Susarla, Professor of Information Systems, Michigan State University
Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against RussiaVolodymyr Zelenskyy’s iPhone selfies quickly went viral. Still of YouTube video

It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera and delivers a clear and compelling message: “I am here. We will not lay down any weapons.”

That’s exactly what...

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