Mr Man Fok, Chairman of Hong Kong Star Brand 2022 Organizing Committee said in his welcoming remarks that "Hong Kong has been badly hit by Covid 19 for more than two years and various trades and businesses are facing tough challenges. The awardees today, with their quality products and services, have managed to increase their turnover and stabilize their marketplace during the turbulent time." He hopes that the star brands will aggressively venture into various parts of the world and help tell the good story of Hong Kong.

Mr Algernon Yau, JP, Secretary for Commerce and Economic Development, in his speech, commended "the Hong Kong Small and Medium Enterprises Association for its contribution in facilitating the development of the local small and medium enterprises." He offered his heartfelt congratulations to the awardees and said "the Hong Kong Special Administrative Region Government has all along spared no effort in supporting the local enterprises in nurturing their own brand and expanding their market."

Mr Andrew Kwok, President of Hong Kong Small and Medium Enterprises Association, expressed his gratitude for the tremendous support from the government and the business sector for the Hong Kong Star Brand Award. In accordance to the blueprint and action agenda for national development outlined by National 14^th Five-Year Plan, Mr Kwok hopes that more local star brands offering high-quality products and services will emerge to make Hong Kong a more competitive and attractive business centre. This in turn will enhance the international standing of Hong Kong and foster its sustainable development.

The Honorary Advisory Panel and Judging Panel of "Hong Kong Star Brand 2022" are respectively composed of more than 10 celebrities from the political, business and academic sectors. The judging criteria cover five key areas: business results, corporate culture, brand identity, scope of business and its sustainable development.

The Hong Kong Small and Medium Enterprises Association has also helped steer the establishment of the Hong Kong Star Brand Enterprises Association. Recipients of the Hong Kong Star Brand Award in the past years are all invited to join as members. Through a wide variety of activities, the Association helps promote the status of Hong Kong brands; encourage brands from the Mainland and overseas to come to Hong Kong; nurture young entrepreneurs; and promote collaborations among the government, the industrial sector, the academic and the research institutions which in turn helps foster the economic prosperity of Hong Kong.

Awardees of "Hong Kong Star Brands 2022":

10^th Anniversary Grand Award

Enterprise Award

SME Award

Greater Bay Area Enterprise Award

Innovation & Technology Award

ESG Award

Non-Profit Organization Award

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References

1. ^{^} Media OutReach (www.media-outreach.com)