AIA Hong Kong Tops at Hong Kong Insurance Awards 2023 [1] with Six Most Distinguished Accolades
- Written by AIA Hong Kong
(From left to right) Mr. Samuel Yung, Executive District Director and Honourable Advisor of AIA Hong Kong; Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau; and Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, receive multiple honours at the “Hong Kong Insurance Awards 2023”.
Blue Cross under AIA Group was also named a Top-three Finalist for the "Outstanding Integrated Marketing Strategies Award", a meaningful recognition of its exceptional marketing strategies.Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "Reigning in the industry's highly regarded and iconic 'Hong Kong Insurance Awards' demands extraordinary capability and superb performance. We are honoured and proud to receive multiple Grand Awards in this respected and prestigious industry award for consecutive years, which serves as strong affirmation by the industry and public of our relentless efforts in going beyond traditional insurance. At the same time, the awards are a valuable recognition of our outstanding performance on multiple fronts, including business performance, talent development, corporate social responsibility, among many others. We will continue to uphold our 'customer-centric' commitment and strive for excellence, as we proactively work with customers to tackle various challenges in life and help them live Healthier, Longer, Better Lives."
Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, "It's truly a great honour for Blue Cross being recognised in the 'Outstanding Integrated Marketing Strategies' category. This accolade is a testament to the effectiveness of our marketing strategy that we are able to bring customers comprehensive insurance products and services experience that are closely related to their daily life through multi-channels and innovative marketing promotion. We would continue to uphold our 'customer-centric' philosophy. By understanding the needs of customer's daily life and offering them more product variety and options, we aim to offer customers the right coverage at the right budget and at the right timing."
The awards span multiple key business areas:
Six Most Distinguished Awards:
| Award | Details |
| AIA Hong Kong | |
| Outstanding MPF/Employees' Benefit Product/Service Award (4th consecutive year) | AIA Hong Kong provides one-stop group insurance, pension and employee voluntary protection corporate solutions, helping small-to-medium-sized companies and multinational corporations advance their business goals and meet their human resource objectives in a flexible and cost-effective manner. |
| Outstanding Corporate Social Responsibility Award (2nd consecutive year) | AIA Hong Kong launched its youth-inspired co-creation programme competition last year which featured a kickstart fund totalling HK$2.5 million, publicity opportunities, and strategic consultations to empower young people to ignite their creative ideas into sustainable careers. |
| Most Innovative Product/Service Award – Wealth | In response to the rising protection needs of High Net Worth customers, AIA Hong Kong leverages the competitive "Wealth Elite 2" product series and "AIA Alta Wealth Management Centre"2 to provide diverse value-added services, so as to create a tailor-made one-stop premier service ecosystem for customers. |
| Lifetime Achievement Award – Life Insurance | Mr. Samuel Yung, Executive District Director and Honourable Advisor |
| Outstanding Community Intermediary of the Year | Mr. Billy Ng, District Director |
| Outstanding Young Professional of the Year – Intermediary | Mr. Adrian Lee, District Director |
| Award | Details |
| AIA Hong Kong | |
| Most Innovative Product/Service Award – Health | "AIA Assemble"3 is a first-in-market, customisable critical illness plan that enables customers to tailor their critical illness covers and sum assured based on their individual needs and budget, thus enjoying higher levels of flexibility and freedom. |
| Best Partnership Project Award – Life Insurance | With the increasing prevalence of cancer in the society, AIA Hong Kong strives to gain a deeper understanding of cancer trends and customers' pain points. The insurer funded The Centre for Health Systems & Policy Research, The Jockey Club School of Public Health and Primary Care, The Chinese University of Hong Kong to conduct an independent study on local cancer care. The research insights not only help AIA Hong Kong devise better cancer care protection for customers, but also enable it to deliver far-reaching value at government and community levels, ultimately helping customers live Healthier, Longer, Better Lives. |
| Outstanding Training & Development Award | AIA Hong Kong's AI Learning Recommendation Engine (ALRE) goes beyond general training programme and advocates a positive and sustainable learning culture. With the Company's big data analysis, it combines the financial planner's personal background and attributes to recommend highly personalised training content. |
| Outstanding Agent of the Year | Ms. Zoie Kwok, District Director |
| Outstanding Community Intermediary of the Year | Mr. Kendrick Yuen, Senior Wealth Management Manager |
| Blue Cross | |
| Outstanding Integrated Marketing Strategies Award | Blue Cross's new brand campaign themed "Just Right" embodies the insurer's brand proposition – the right protection at the right time and at the right price. This message resonates perfectly with Blue Cross's customers, especially young consumers and young families, by addressing their genuine protection needs and advocating a rational approach to insurance. |
Remarks:
- Another insurance company also won six accolades in the "Hong Kong Insurance Awards 2023".
- AIA Alta Wealth Management Centre is only available for AIA Hong Kong financial planners and eligible clients.
- Can be purchased as a basic plan.
Hashtag: #AIAHongKong
The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach (www.media-outreach.com)
Authors: AIA Hong Kong
Read more https://www.media-outreach.com/news/hong-kong/2023/10/26/256265/
