Addressing this, the primary goal is to encourage consumers, especially the younger demographic, to foster a proactive mindset towards preventive health and health screenings. The campaign also emphasises that despite a healthy outward appearance, underlying issues may persist due to factors such as diet, stress, and lifestyle choices.

Lifebuoy Antibacterial Body Wash

To ensure accessibility, Lifebuoy has introduced a convenient method: consumers can scan a QR code sticker found on Lifebuoy's body wash bottles to register for their fully subsidised health screening through the Doctor Anywhere platform.

"We aim to make a positive and lasting contribution to the holistic well-being for everyone, advocating for preventive health. With our rich history in germ protection, we are proud to work with Doctor Anywhere to cultivate a proactive mindset that prioritises prevention over cure," said Poh Khim Yin, Global Lead for Lifebuoy.

"Our collaboration with Lifebuoy underscores our commitment to safeguarding the nation's health. Through initiatives such as these, we aim to actively address chronic diseases through health screenings, and to empower individuals with knowledge on how to actively manage their health and well-being," said Lim Wai Mun, Founder & CEO, Doctor Anywhere.

'Highlympics' competitors – Shanti Pereira, Tyen Rasif and Mongchin Yeoh

The Lifebuoy 'Highlympics' features prominent participants such as record-breaking national sprinter Shanti Pereira, fitness coach and singer-songwriter Tyen Rasif, and beauty and lifestyle content creator Mongchin Yeoh, better known as Mongabong. The campaign explores the four crucial 'highs' – high blood sugar, high blood pressure, high cholesterol, and the often-overlooked 'high-giene'.

Highlympics

Lifebuoy is present in 11% of households in Singapore and is the sixth most chosen brand in the world[1], available in over 100 countries. Since 2010, Lifebuoy has impacted over one billion people across 30 countries by collaborating with NGOs and governments to drive positive change through its large-scale behaviour change programs, which instil positive habits.[2]

Hashtag: #LifebuoyHighlympics

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)